Milo Marathon 2013

Help Give Shoes. The plight of the shoeless children was what moved the MILO® Marathon to spearhead "Help Give Shoes" in 2010. The country's biggest race tapped its huge participant base to support the cause. For every runner that signed up, a portion of the registration fee went to a fund. In the end, MILO® matched the total amount collected and purchased 24,200 brand new pairs of running shoes for indigent school children nationwide

Join The Cause. Register and participate in any of the MILO® Marathon race events. A portion of your registration fee (PhP10) will go to a fund for buying running shoes. In return, MILO® will contribute an amount equivalent to the total fund raised from the registration fees

Registration Fee
3km (kiddie) - PHP75
5km - PHP100
10km - PHP500
21km - PHP600
42km - PHP700 (Manila only)
Note: Entry fee plus one MILO 300g empty pack

Gun Time/Start Time
42K (Manila only) - 3:00AM
21K - 4:30AM
10K - 5:00AM
5K & 3K - 5:30AM

Rules and Regulations
* Participants must be 18 years and above on the race day to participate in the Full Marathon (42.195K) and Half Marathon (21K)
* Participants must be 16 years and above on the race day to participate in the 10K race
* Participants must be 7 years and above on the race day to participate in the 5K Fun Run
* Participants must be 7 to 12 years old on race day to participate in the 3K Kiddie Run. They are required to have their entry forms signed by a parent/guardian and must submit a photocopy of their NSO birth certificate or current school ID
* Participants being paced during the race by a person who is not officially registered in the 37th National MILO® Marathon and accepting assistance from non-race participants will be disqualified
* Participants who do not start within 10 minutes from respective flag off will be disqualified and may not be allowed to start. No result will be given to disqualified participants
* The baggage area is exclusive for 42.195K, 21K, and 10K participants
* All 21K finishers within the cut-off time will receive a medal and loot bag
* “Gun Time” will be considered to determine the winners. Elite runners are advised to stay in front

Breakfast Made Better with MILO Nutriload

In its continued effort to drive nutrition, health and wellness in the country, leading beverage brand MILO brings in the latest addition to the MILO portfolio, MILO Nutriload. Nutriloaded with Vitamin C, Iron and Calcium, MILO Nutriload is the only cereal drink filled with PROTOMALT flakes, a healthy source of energy-giving carbohydrates, which helps restore energy levels for productivity while brimming with the classic chocolate MILO taste that every Filipino loves

Bringing healthy food choices to the table helps Filipino families especially teens develop good eating habits and live a healthier lifestyle. While most meals provide physical energy that helps individuals endure hours of work or leisure, these may not carry the essential nutrients they need to optimize their mental and emotional health as well
“MILO continues to champion the role of mothers in motivating wellness among Filipino households and most importantly the youth. We aim to strengthen this commitment through a new affordable and delicious product that provides the recommended nutritional value at any time of day for the young and old alike – kaya ‘di lang basta loaded, Nutriloaded!,” said MILO Nutriload Brand Manager Meg Panopio

Best enjoyed in the morning, MILO Nutriload is specially formulated to restore energy used up during 8-12 hours of sleep, which leaves the body without food or nourishment. Reports have shown that a balanced breakfast at the beginning of the day renders a positive impact on improved performance towards different activities by contributing lasting energy and metabolism at an optimum level

MILO Nutriload is now available at SRP Php 6.00 per pack in supermarkets and sari-sari stores nationwide

Experience The Muddiest Run This Year

XTERRA Mud Run is not your ordinary trail run. It will have several obstacles, designed to make all participants sweaty, wet, dirty and very muddy. The event will have two categories, the 10km and 5km trail/obstacle run. Obstacles have varying difficulty, enough to test physical skills and endurance. Each participant must negotiate a specified number of challenges and complete the whole trail race before heading to the finish line

Race Details
* Participants will be released in waves. Wave schedules will be announced after the registration period. Wave plans may change on race day, due to the actual turn out of participants
* Participants are not allowed to change waves
* All participants will be in the assembly or staging area. Participants will be escorted to the starting line according to the wave schedules
* Each obstacle may have several sets to decrease the chances of bottle necks. If the obstacle is occupied, participant must wait for their turn
* Participants are considered a finisher if they complete the whole trail run and obstacle course
* Participants will be released in waves as not to create bottle necks in the race and obstacle course
* Electronic timing will be used for start and finish times of the participants
* The trail run will cover a variety of terrain, hilly, fast descents, slow ascents, fire roads, loose rocks, grasslands, dirt roads, and concrete roads
* Obstacles may involve, climbing, rope skills, crawls, leaping, balancing and carrying
* Marshals and medical teams on standby in the race course and also in the obstacle course
* Do not bring items you are not prepared to loose or get damaged.

Finisher Shirt

Assembly Time / Gun Start
10km - 5:00AM - 5:30AM
5km - 6:00AM - 6:30AM

Race Map / Race Route

Registration Center
R.O.X. Bonifacio High Street, B1, Ground Floor
Second Wind, Ortigas Unit 3A, Ortigas Home Depot, Julia Vargas, Pasig City
Festival Mall, Filinvest 2nd flr (near main entrance)
Toby's Sports, Ground Level, Shangri-la Plaza Mall Shaw Blvd. cor. EDSA Mandaluyong City

Registration Fee
5km - PHP500
10km -PHP800

Join adidas KOTR 2013

There are two ways to sign up for this year’s adidas King of the Road Philippines:

1 Visit http://adidaskingoftheroad.com/ph and register online by filling up all the required fields (not available for 10KM Relay for Students). Online registration is open from May 2 to June 23, 2013

2 Visit any of the seven (7) adidas KOTR 2013 registration sites in the following stores —adidas Greenbelt 3, adidas SM Mall of Asia, adidas SM Megamall, adidas Powerplant, adidas Trinoma, adidas Two Parkade (Bonifacio Global City), or Runnr at Bonifacio High Street. Onsite registration is open from May 2 to June 30, 2013

Race fees are as follows: PHP1,300 for the 16.8K race; PHP1,100 for for the 10K regular race; and PHP800 for for the 10K students’ race. Runners signing up for the 10K students’ race will have to present vaild student IDs (must be valid until July 7, 2013) at the registration sites.

There is also a discount for runners that sign up in large groups. Participants who register with their friends and family at the same time at the registration site get the following discounts:
Group of 10-14 = Php100 off each
Group of 15-19 = Php150 off each
Group of 20+ = Php200 off each

Supporting this year’s race are the sponsors Summit Water and 100 Plus

Alaska Sponsors Futkalero Children From Tondo

What is better than playing against one of the best football clubs in the world? Being trained by them. Never in a million years did they thought that they will be able to see the world’s #1 ranked football club, FCBarcelona, in action, much less interact with them. But these promising young football talents from Tondo did just that and more. Thanks to the sponsorship of Alaska Milk Corporation, the five Futkaleros— Champ Cyrus Wico, Jonas Lorens Lavarias, John David Espiritu, Maria Rochel Mendaňo, and Roger Batiugas— were able to train under the FCBarcelona coaches Jordi Blanco and Jose Moratalla during the FCBEscola Philippines Barcelona Soccer Camp for the youth, a sports workshop that did not only aim to teach Filipino kids the rudiments and techniques in the game but also share with them the FCBarcelona values of teamwork and hard work

“Alaska has been there from the very start, even at that time when football was not very popular. It has been supporting the grassroots development of the sport and in training players. The annual Alaska Cup, is in fact, the biggest cup in the country, with thousands of players in a single day. So we were not surprised that Alaska lent their support to this project,” says Michael Reyes, organizer of the camp and Team Socceroo’s captain

Training Under World’s Best

Excitement lit up the eyes of the five Futkaleros as they showed their moves to the coaches. They believe that the camp is a once-in-a-lifetime opportunity to improve their game, learn some new skills and incorporate a new strategy into their play. According to Reyes, the style of the Futkaleros is more freestyle. “I have seen them play and their commitment to the game is impressive. I know that they practice every day. They’re fast. They’re agile. Participating in the camp will help them develop their play more.”

What kids will take away from the five-day camp is not just technique but the values: that football is not about winning but in playing your best and playing with your team. Steven Chua, Operations Director for FCBEscola Asia Pacific, relates, “I remembered a FCBarcelona camp in Singapore that we organized. After the camp, I asked one of the kids what he learned. He told me he learned the reasons why he has to move here, why he has to make a pass. Before, he just does it because he has to without even knowing why. He also learned that football is not about winning but playing the game.”

More than a hundred kids, 6 to 14 years old, signed up for the camp held recently at the Alabang Country Club. They did not even mind the extra-ordinarily hot day, showing off their skills on the field, all of them eager to train under the very best in the world. World famous players Xavi Hernandez, Andres Iniesta and Lionel Messi were all products of FCBEscola

Built Not As Important As Technique

According to the organizers, the Futkaleros have the typical Filipino built, which unlike basketball, is suited to football. Filipinos are not as tall as other kids but they compensate with their incredible speed and agility. FCBarcerlona has members who have similar built but are still able to excel. In football, built is not as important as technique.
“The style of football of FCBarcelona is the ‘most fit’ and ‘most matched’ [style] with Filipinos. They do not rely on size. In other sports, if you are big, you’d be a better player. In football, we rely more on technique, the passing, how the team plays. FCBarcelona’s style of football is not very individualistic. It emphasizes team play,” says Nicholas Reyes, FCBEscola camp organizer.

Wanted: Healthy body, Good attitude and Passion

There is also no age requirement, just a healthy body, good attitude and passion for the sport. Reyes emphasized good nutrition at an early age “as this will give children an edge in the sport.” Both exercise and proper diet are essential, especially to the significant number of Filipino kids, who have been found to suffer from undernutrition and overweight problems (National Nutrition Survey of FNRI-DOST, 2008). It is recommended that they eat a balanced set of meals and do more physical activity, which Alaska Milk Corporation has been advocating through their sports programs

All In for the Biggest Race Across Southeast Asia

The 2013 edition of the adidas KOTR will allow runners to choose between the 16.8K and 10k race categories. The 16.8K-distance will have two sub-categories—Closed, which will be exclusive for Filipinos, and Open category for all nationalities. Male and female runners who will top the race from the Closed category will be crowned as the Philippines’ King and Queen of the Road and will represent the country in the adidas KOTR Southeast Asia Championship in Malaysia later this year.

On the other hand, the 10K-distance will have an added feature this year, the Student’s Relay category. The Students’ Relay category, created to encourage the youth to lead a healthy lifestyle, will be open exclusively to college and university students 25 years old and below. One male and one female student need to partner up and form a relay team, with each running a 5km leg. The winning pair will win cash prizes individually as well as for their respective schools.

The regular 10K race will still be held, which is open to all runners interested to join this distance. Prizes also await runners who will top the said categories.

“The brand’s battle cry is All In, as adidas continues to support and encourage people to be the best they can be in whatever interests they have —be it sports, fashion, or music” says Jason Gervasio, adidas Brand Communications and Sports Marketing Manager. “In the case of KOTR, adidas is showcasing its commitment to sports by bringing together and empowering runners from all over the Philippines and Southeast Asia, giving them a chance to engage in their passion for running.”

This year, participants of the KOTR SEA Championship will get a chance to run through the streets of Malaysia. The final race will be held in October, where winners from Indonesia, Philippines, Singapore, and Thailand will be joined by the KOTR SEA Championship Closed Category participants from the host country itself. Only one winner each from the Male and Female divisions will be crowned as the adidas Southeast Asia King and Queen of the Road

FREE Trail Run Clinic @ Filinvest

For the more adventurous types, different running and biking enthusiasts are currently enjoying the thrill of exploring a newly-expanded rugged, Open Trail inside the satellite city. These trails, casually developed over time through frequent use, have now been expanded to its current total distance of 9.5km with the help of different biking and event organizations like MTB Addicts, X-Events, Sabak, Bikeline, Alta Presion Events (APE), and the most recent, Executive Off-road Racing Association (EXO)

Truly a joint community effort, these trails will soon have directional signage and markers sponsored by The Primer Group, the company behind the brands of Columbia, Teva, Nathan Sports, among others. This soon will lead to The Starting Line’s free trail run clinic for newbies on Saturday, May 11

As for those who can’t get enough of the summer outdoor fun, they can register at the XC series for a day of trail bike racing made possible by GranTrail Cycles and EXO

And the action-packed summer will get even hotter as Filinvest City partners with a popular men’s brand in bringing Xterra Mud Run. This installation of the world’s premiere trail event series, Xterra, will be held on May 26. In this race, runners will be able to put their physical skills and stamina to the test as they face the challenge of conquering obstacles with varying difficulty

About Filinvest City
A mere 15-minute drive from Makati, is a prime development of Filinvest, a leader in property development for over 50 years. Guided by the Gotianun family tradition of integrity, quality and service, it forges ahead with renewed dynamism. For more information on Filinvest City’s special events, call 846-0278 loc 7093 or visit www.filinvestcity.com . Like us on Facebook: FC.inspiringpossibilities