Monday, April 22, 2013

MILO - Official Energy Drink of Palarong Pambansa 2013

PRESS RELEASE - Leading beverage brand MILO Philippines recently signed a partnership with the Department of Education to be the official energy drink of Palarong Pambansa 2013, the largest youth sports competition in the country. Palarong Pambansa will be held on April 21-27, 2013 in Dumaguete City

“This is the first time that MILO made the partnership for the Palarong Pambansa official. We are privileged to be working with MILO this year, and look forward to a more fruitful partnership in the future,” said ASec. Umali

According to Andrew Neri, Nestle AVP and MILO Sports Executive, engaging students in physical activities like sports will strengthen their mental and social capacities as well through the character-forming values they learn from sports, such as discipline and camaraderie. The partnership reaffirms MILO’s 49-year commitment to the holistic development of Filipino youth

About MILO
The MILO brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania.

MILO also promotes participation in sports through its Summer Sports Clinics, MILO-B.E.S.T. Center Training Program, MILO Marathon, and MILO Little Olympics. The leading beverage brand believes that these contribute to the holistic development of Filipino champions in sports and in life. 2013 marks MILO’s 49th year in the country.

Friday, April 19, 2013

Car-less Sundays At Filinvest

It’s that time of the year when schools close down, the sun rises extra early and sets later than ever. Yes, it’s summer once again and there is no better place to play than in Filinvest City, where action and adventure can be found in every corner!

For its growing running and biking community, Filinvest City gives more reasons to hit the streets as it implements Carless Sundays allowing these enthusiasts to freely use the city’s tree-lined avenues for their favorite workout from 5AM to 10AM

During this time period, The City Loop, running from one side of Corporate, Commerce, Parkway and Filinvest Avenues, will be closed off while the other side of these streets will accommodate two-way traffic

Thursday, April 18, 2013

Markdown Madness Shoe Sale at Tektite

One of the biggest annual summer sale events in town, Markdown Madness @ Tektite is happening once again. Enjoy up to a whopping 70% discount on participating brands: Skechers, Keds, Sperry Top-Sider, Saucony, Pony, Merrell, and No Fear from April 15 to 19, 9am to 8pm at the Philippine Stock Exchange Exchange (PSE) Auditorium, Tektite Tower in Ortigas Center, Pasig City

Markdown Madness is now on its 10th year and promises to be another grand sale with great finds on selected items from participating brands. This is a good time to buy shoes for your summer escapades and vacations, as well as for back-to-school. Don’t miss this chance to get the best shoe deals in town! Visit MarkdownMadness on Facebook for more information and updates

Tuesday, April 16, 2013

NatGeo Earth Day Run - Additional Slots

Last weekend ago, Meowth and I dropped by at Greenbelt to have us registered for NatGeo's Earth Day Run. Reaching the registration area, we learned that there's only 3km and 21km slots remaining and the 5km and 10km have been sold out. Bummer! Meowth was forced to register for the half-marathon category and ditching the original plan of doing ten kilometers.

On top of that, 21km registrants have to be satisfied with getting a "small" singlet. They've already ran out of other sizes. Good thing is that we are participating the event to support its advocacy. We liked the idea that the organizers will be planting 3 trees under your name. To those who haven't registered but intending to, there's good news! Organizers of the NatGeo Earth Day Run 2013 have decided to add 2,000 new race slots! These additional slots were made available starting this week on a first-come, first-served basis

Here's the breakdown for your reference:
3km = 400 slots
5km = 700 slots
10km = 400 slots
21km = 200 slots (race kit with complete inclusion)
and
21k = 300 slots without race singlet at a lower registration fee of PHP780

Other important information:
1. Online registration have been closed as slots intended for it have already been sold out.
2. Once these 2,000 additional slots have been sold-out, registration at the Greenbelt 3 kiosk will already be closed.
3. 300 slots for 21km with a lower registration fee of PHP780 is available without a race singlet, all other race inclusions meant for 21k however will still be provided.

Saturday, April 6, 2013

RunRio Awards 2013


David Beckham in climacool® Revolution

April 2013 – adidas presents the climacool® Revolution running shoe, a 360° ventilation running experience for the coolest run. The latest edition of cool running, which provides ventilation from all sides for improved running performance, can be seen on the feet of sports superstar David Beckham in adidas’ latest TV commercial

New ventilation channels across the outsole and the use of climacool® material on the upper of the shoe help sweat to evaporate. In addition, the COOLEVER lining, a special clover-shaped yarn, keeps the foot cool, dry and comfortable during the run. The achieved performance benefit of 360° ventilation reduces thermal stress and discomfort during workouts and results in increased running performance

The benefit of 360° ventilation is highlighted in the new climacool® launch film which shows David Beckham on a run in the summer heat. While the rest of the city is trying to get any bit of breeze with the help of hand-held fans and window-mounted air conditioners, Beckham enjoys a cool and ventilated run in his climacool® Revolution. Directed by Nathan Price and developed by 180LA, the film will launch in both a 15-second and a 30-second version in time for the shoe’s global retail launch

The new climacool® Revolution running shoe is available as of April 2013 in adidas Sport Performance stores and other sports retailers nationwide with a recommended retail price of PHP 6895

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