Monday, April 22, 2013

MILO - Official Energy Drink of Palarong Pambansa 2013

PRESS RELEASE - Leading beverage brand MILO Philippines recently signed a partnership with the Department of Education to be the official energy drink of Palarong Pambansa 2013, the largest youth sports competition in the country. Palarong Pambansa will be held on April 21-27, 2013 in Dumaguete City

“This is the first time that MILO made the partnership for the Palarong Pambansa official. We are privileged to be working with MILO this year, and look forward to a more fruitful partnership in the future,” said ASec. Umali

According to Andrew Neri, Nestle AVP and MILO Sports Executive, engaging students in physical activities like sports will strengthen their mental and social capacities as well through the character-forming values they learn from sports, such as discipline and camaraderie. The partnership reaffirms MILO’s 49-year commitment to the holistic development of Filipino youth

About MILO
The MILO brand is the world’s leading chocolate malt beverage that can be prepared with hot or cold milk or water. Given its popularity it is a “must have” product for food service operators particularly in Asia, Africa and Oceania.

MILO also promotes participation in sports through its Summer Sports Clinics, MILO-B.E.S.T. Center Training Program, MILO Marathon, and MILO Little Olympics. The leading beverage brand believes that these contribute to the holistic development of Filipino champions in sports and in life. 2013 marks MILO’s 49th year in the country.

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