Wednesday, May 8, 2013

All In for the Biggest Race Across Southeast Asia

The 2013 edition of the adidas KOTR will allow runners to choose between the 16.8K and 10k race categories. The 16.8K-distance will have two sub-categories—Closed, which will be exclusive for Filipinos, and Open category for all nationalities. Male and female runners who will top the race from the Closed category will be crowned as the Philippines’ King and Queen of the Road and will represent the country in the adidas KOTR Southeast Asia Championship in Malaysia later this year.

On the other hand, the 10K-distance will have an added feature this year, the Student’s Relay category. The Students’ Relay category, created to encourage the youth to lead a healthy lifestyle, will be open exclusively to college and university students 25 years old and below. One male and one female student need to partner up and form a relay team, with each running a 5km leg. The winning pair will win cash prizes individually as well as for their respective schools.

The regular 10K race will still be held, which is open to all runners interested to join this distance. Prizes also await runners who will top the said categories.

“The brand’s battle cry is All In, as adidas continues to support and encourage people to be the best they can be in whatever interests they have —be it sports, fashion, or music” says Jason Gervasio, adidas Brand Communications and Sports Marketing Manager. “In the case of KOTR, adidas is showcasing its commitment to sports by bringing together and empowering runners from all over the Philippines and Southeast Asia, giving them a chance to engage in their passion for running.”

This year, participants of the KOTR SEA Championship will get a chance to run through the streets of Malaysia. The final race will be held in October, where winners from Indonesia, Philippines, Singapore, and Thailand will be joined by the KOTR SEA Championship Closed Category participants from the host country itself. Only one winner each from the Male and Female divisions will be crowned as the adidas Southeast Asia King and Queen of the Road

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