Monday, July 1, 2013
To provide an opportunity for Filipino runners to compete in international races, the 37th National MILO Marathon will be sponsoring this year’s MILO Marathon King and Queen for the 2014 Paris Marathon next April. “This year, we have the honor and privilege of sending our very own elite runners to an esteemed international race event. Through this effort, we hope to inspire more Filipino athletes to push their limits and to embody the resilience, strength and athletic excellence our countrymen are known for,” said Andrew Neri, MILO Sports Executive, Nestle Philippines.
The increased level of competition is expected to drive the number of participants in this year’s marathon, as MILO aims to shatter its current record of 214,448 runners. Last year, MILO Marathon King Eduardo Buenavista and MILO Marathon Queen Mary Grace de los Santos won the men’s local 42-K category and the women’s open 42-K category, respectively. Both runners will be defending their crown against other seasoned contenders in the 37th MILO Marathon National Finals in December.
With the launch of its new 3-in-1 mix MILO R2, which offers sustained energy for working adults, MILO stresses the importance of exercise as part of the work-life balance. In line with this advocacy, MILO will also open a new inter-company running category for workers and employees to encourage the Filipino workforce to be active at work and after work
Championing Philippine Sports
To support homegrown talent, while also giving foreign runners a venue to compete in the race, the 37th National MILO Marathon will continue to have Open and Local categories for the 21-K and 42.195-K races in the Manila eliminations leg and the National Finals. To qualify for the National Finals, foreign runners must either provide proof of finish in any AIMS / IAAF accredited races dating back at least one year before race day or finish within the specified qualifying cut-off time during the Manila eliminations race.
Through the National MILO Marathon, runners young and old alike help support MILO’s Help Give Shoes advocacy, which aims to inspire public school children to get into sports and to pursue their dreams. A portion of each runner’s registration fee goes directly to the fund, which MILO then matches to purchase the shoes. Since its conception in 2010, Help Give Shoes has delivered 24,200 pairs of shoes to children across the country. This season, MILO aims to reach the 34,200 mark by donating 10,000 more pairs of shoes to 10,000 beneficiaries.
Increased Race Security Measures
As a response to the call for increased safety during marathon events, Head Race Organizer Rio de la Cruz expressed that Run Rio and MILO are working around the clock to plan and impose a tighter security force in all marathon activities.
“We have employed all the necessary requirements to ensure the safety of our runners and provide them a quality race experience – from hydration and medical assistance to local law enforcement participation, among others,” said de la Cruz. “Before runners answer the starting gun, a full security review will be implemented throughout the race perimeters of every leg race. We have increased the number of police, K9 units, and members of the medical team for each event. A SWAT team will also be on standby in each race venue.”
Marathon registration and rates
To deliver added benefits such as heightened safety measures and the additional deployment of manpower and security personnel, entry fees in provincial and Metro Manila races have been slightly adjusted