Sunday, October 20, 2013

Anlene and World Osteoporosis Day

The importance of an active lifestyle and proper diet to maintain strong bones is the highlight of this year's World Osteoporosis Day (WOD), which took place last October 20. In the Philippines, Anlene invited families to join the special celebration at the SM Mall of Asia Music Hall featuring fun group activities and learning sessions

Celebrated in over 90 countries, WOD is an annual, year-long global campaign for bone health. Started by the International Osteoporosis Foundation (IOF), the event is dedicated to raising awareness on the prevention, diagnosis, and treatment of osteoporosis and other bone diseases

Organized by Anlene, the Philippine celebration of WOD 2013 will also focus on the mother’s role in promoting bone health. IOF and Anlene believe that mothers are the backbone of families throughout the world; hence, it is important to protect them as they age. WOD 2013 encourages families to fight lazy bones by leading an active lifestyle as well as taking calcium-rich food like milk to delay weakening of bones

During the whole-day event, Anlene formally launched “Kilos, Pamilya”, a healthy lifestyle movement that promotes strong bones and strong bonds.

Participants will get to meet the movement’s celebrity family ambassadors—Pia Magalona and daughters Maxene and Saab. “I am raising my family to be strong and resilient. As a mom, I lead by example. As parents, we are our children’s mentors,” Pia said. “We should be self-disciplined, enough to be able to enjoy the good things in life, by living the good life. We should stay active and mentally alert by getting enough rest, exercise, and having the correct diet. These are all important to maintain good health, especially for the bones.”

A bone health expert from the Asian Hospital and Medical Center gave a lecture on how to properly care for the bones and shed light on why it is important to get off the couch and start leading an active lifestyle

The WOD 2013 included fun activities for the whole family. The event featured bone scanning sessions, zumba and aerobics classes, yoga, tai chi, and many more

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