Friday, March 14, 2014
BOOST technology forges the qualities of performance cushioning and responsiveness that runners were previously forced to choose between. Energy BOOST, the first shoe to feature BOOST technology was unleashed last February and continues to provide runners with a unique Energy Running experience.
“BOOST has blazed the trail for Energy Running and reflects adidas’ commitment to strategic performance innovation,” said Eric Liedtke, adidas head of performance. “As the shoe that helped us introduce BOOST, Energy BOOST demonstrates the elaborate research and cutting edge development required to satisfy today’s Energy Running crave.”
BOOST was developed to remain consistently cushioned and incredibly responsive through sub-zero cold to punishing heat. Testing conducted by the adidas Innovation Team (aIT) revealed that, when taken from +40 to -20 degrees Celsius, BOOST foam is three times more temperature-resistant than standard EVA material, providing a more consistent run.
The upper of Energy BOOST features adidas Techfit, highly durable elastic polyurethane that provides optimal comfort and support to the entire foot while in motion. The formfitting, breathable mesh material offers the fit of a sock, while engineered powerbands across the upper provide targeted support and stabilization.
Energy BOOST also includes an extended TORSION® system from heel to toe which helps minimize roll for stability. This feature works with an external heel counter, which maximizes the heel fit and comfort during runs.
Last February 26, adidas unveiled the first wave of new Energy BOOST colorways with a second series this March to complement its state-of-the-art Energy Running technology.
The new collection of miCoach compatible Energy BOOST colorways will retail for PHP 7995 and will be available at leading adidas and sports stores nationwide.