Wednesday, May 21, 2014

Running the Green Mile: APEX Running School

The MILO R2 APEX Running School recently launched its eighth season to further its commitment to helping Filipino adults achieve peak form and a well-rounded lifestyle. Anchored on MILO’s thrust in building a nation of champions, the running school aims to engage and develop over 2,000 participants.

The training camp currently offers the Fitness 5K, which is an improved training category for adult runners who are looking to get in shape and build their fitness level before embarking on longer race distances. Runners preparing for the upcoming marathon season typically begin training at the onset of summer, and having professional guidance from top coaches of the MILO R2 APEX Running School will provide a holistic approach to fitness and sports, thereby improving safety and optimized performance.

This year, the MILO R2 APEX Running School will also offer new opportunities for aspiring runners and athletes. Young adults will be engaged through a series of web episodes that will serve as the online counterpart of the running school. Each video, hosted on the MILO Philippines’ official website, will feature lectures on injury prevention, core training, nutrition, strength, speed and power training, and other modules that are part of the full running program.

The initiative aims to give runners based in Metro Manila and provincial areas a chance to scale their knowledge and skills with an accessible platform. A 4-city roadshow in Baguio, Iloilo, Cagayan De Oro, and Davao will also be held within the year to promote the science of running.

Monday, May 12, 2014

adidas and Spotify Team Up to Boost Your Run

adidas has partnered with one of the world’s leading digital music sources, Spotify, to #boostyourrun with personalized playlists tailored to match the Endless Energy of BOOST™.

Runners can visit www.Spotify.com/boostyourrun in their mobile browser and input details including location, distance, musical interest and workout intensity to create a playlist that seamlessly opens in their Spotify app. The provided information will generate a selection of tracks tailored to the distance and music that matches the runner’s desired intensity which includes “easy,” “moderate” and “push it.”

“Boost makes everything about running better and now that also includes the music that millions of runners rely on for motivation,” said Adrien Leek, senior vice president of adidas running. “The relationship between adidas and Spotify is a perfect match that will enhance any runner’s experience.”

Boost Your Run marks the first time Spotify will leverage its library of more than 20 million songs to provide a personalised playlist for runners. In a matter of seconds runners can easily enjoy a new Spotify playlist each time they lace up with the adidas Boost Your Run activation.

“Partnering with adidas is the perfect way to strengthen our relationship with the rapidly-growing fleet of runners around the world,” said Chris Maples, VP of Europe for Spotify. “The energy adidas provides with Boost, combined with the energy runners get from our endless supply of music, delivers a unique running experience from headphones to toe.”

While enjoying the highest Energy Return of any foam cushioning and one of the world’s largest digital music libraries, runners are also encouraged to share their experience using #boostyourrun via Facebook, Twitter or Instagram. Runners who use #boostyourrun also have a chance to be rewarded with prizes such as full year Spotify Premium accounts for their participation.

adidas Boost Your Run is available wherever Spotify is accessible. Spotify coverage continues to grow globally and for a complete list of areas that offer Spotify and Boost Your Run, please visit http://press.spotify.com/us/information/.

Keep up with the adidas running story by following www.facebook.com/adidasrunning and www.twitter.com/adidasrunning.

Friday, May 2, 2014

R3Run For Sustainability 2014

R3RUN aims to educate consumers on the importance of choosing products with green labels. The run, which will be held at the Cultural Center of the Philippines complex, will have about 10,000 participants, including the Leung family and Curtis-Smith. The event will have an eco-village theme and showcase efforts made by the company and its partners toward environmental sustainability

What: R3Run for Sustainability aka R3RUN (Reuse, Reduce, Recycle Run)
When: August 10 2014
Where: CCP Manila

Registration Period
June 5 - July 22, 2014 (Open every Thursday to Sunday)

Race Categories
1km and 4km (carrying the Company’s sanitary napkin brand, Perfect)
8km (carrying the Company’s institutional brand, Eco-Hygiene)
12km (carrying the Company’s flagship brand, Fresh)

Registration Site
Runnr Bonifacio High Street
Runnr Trinoma
Toby’s Shangri-La
Toby’s Mall of Asia
Toby’s Robinson Manila

Registration Fee
PHP250 inclusive of Running Shirt, Race Bib, Route Map and product samples of the Company
Note: First 2,500 students who register can avail a discounted rate of PHP150
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