Tuesday, December 29, 2015

Amway Nutrilite Health Run 2016

Join Nutrilite Health Run today and help gift a child with a good book tomorrow. A portion of your registration will be donated to Amway One by One Campaign for Children. So be part of the Nutrilite Health Run and help a child read his way to a brighter future

REGISTRATION FEE:
PHP 350 inclusive of a shirt, race bib and car sticker

RACE DATES:
• January 24, 2016 – SM Mall of Asia Grounds, Pasay City
• February 14, 2016 – ADC CDO Perla Compania De Seguros Bldg., Don Apolinar Velez St., Cagayan De Oro City
• February 21, 2016 – ADC Davao Unit A Lim Bldg., cor. Quimpo Blvd. and Tulip Drive Ecoland, Matina, Davao City

REGISTRATION SITES:
• AMWAY Distribution Centers:
o Makati - G/F Ace Building, Rada St., Legaspi Vill. Makati City / Tel No.: (02) 893-0571 / 840-2209
o Mandaluyong - Unit 3 Mayflower Building, 88 United St., Greenfield District Mandaluyong City / Tel. No.: (02)475-8255
o Davao

o Cagayan de Oro
• Runnr Store - BGC
• Runnr Store – Trinoma
• Toby’s Sports – SM MOA

REGISTRATION PROMOS:
5+1 RUNNERS PROMO
o Get ONE (1) Nutrilite Health Run Race Kit for FREE when you register together with your FIVE (5) friends (ABO or Non-ABO)
DOUBLE X DOUBLE UP PROMO
o Get ONE (1) Nutrilite Double X 6-Day Foil Pack for FREE when you sponsor a new ABO and activate with P1,500 worth of Nutrilite products.
o Promo Period is until February 28, 2016 only
o Promo is on while supplies last basis only

RACE FINISHERS WILL GET:
• Nutrilite Drawstring Bag
• Nutrilite Pen
• FREE sign-up for non-Amway Business Owners
• PHP500 Gift Voucher for ABO Finishers

RAFFLE PRIZES:
• PHP 10,000 product coupon
• iPad Mini
• iPod Touch
• Consolation prizes

ROUTE
5km map
10km map

Sunday, December 27, 2015

Holiday Gift Guide 2015

I know this is a bit late for some holiday shopping. Let's admit it, there are still those holding on to their hard earned money and still haven't decided which one to get. Perhaps, like me, you are also waiting for a post-holiday sale which can slash prices from 15% to 20%. Even more. Let me warn you though, you may have already noticed based from the images alone, this list revolves around shoes that I personally handpicked. Not a mishmash of things thrown at your face just to put up some lame gift guide. You know what I'm talking about. This list is better than many, but by no means the best.

The list followed some criteria. First, it must be light. You don't want to go 'round the track on some lead boots. Second, the heel stack height should be less than 30mm. I know that this is too thick and against my philosophy but I wanted a gift guide that would also appeal to those who needs more under their feet. If you want something minimal, go and grab Merrell's Vapor Glove (6mm stack height). Or one of those running sandals. There I said it. Can we now move on? Third, heel to toe drop must be 6mm or less. With that, let's get on with the list

Nike Free 3.0 Flyknit (PHP6,000+)

Asics Gel-Hyperspeed 6 (PHP5,000+)

Skechers GOrun Ride 4 (PHP4,000+)

Puma FAAS 300 v4 (PHP4,000+)

Saucony Endorphin Racer (My fave!)

Saturday, December 26, 2015

LG and ONE Championship Unite for Charity

Consumer electronics giant LG Electronics teamed up with the world’s most exciting mixed martial arts (MMA) organization, ONE Championship to bring about the intense “ONE Championship: Spirit of Champions” match to the SM Mall of Asia Arena.

Headlining the much-awaited Heavyweight World Champion Division were top-ranking heavyweight champions, Brandon “The Truth” Vera versus Paul “Typhoon” Cheng. Vera conquered the octagon and was thus crowned as the ONE Championship Heavyweight World Champion. LG also presented the Flyweight match between Ana Julaton and Irina Marzepa, with Marzepa emerging as the winner.

Prior to the match, LG Electronics and ONE Championship visited Pangarap Foundation in Manila. This foundation provides shelter and care for underprivileged children, as well as livelihood training programs to ensure a self-sufficient future. Pangarap Foundation kids were thrilled to meet MMA legend and ONE Championship Vice President Rich Franklin, who taught them the basics of dodgeball, an American schoolyard classic.

After a fun afternoon of play, LG unveiled another surprise for the foundation: a premium Smart TV, with free access to epic ONE Championship matches and thousands of other materials, set up in the facility’s common area. Access to the LG Smart World App Store will greatly contribute to the kids’ recreational and bonding activities.

Wednesday, December 23, 2015

Young Athletes with IPTL Superstars

In its second season, the world-renowned International Premier Tennis League (IPTL) is now in Manila for the second stop of the five-nation tennis tour. Once again presented by the country’s most powerful broadband PLDT HOME Fibr, IPTL kicked off Manila festivities with an exclusive tennis clinic conducted by the world tennis superstars for young Filipino athletes and Fibr subscribers. The star-studded mentoring session rolled together intensive warm-ups and exhibition games seasoned with valuable first-rate pointers, honing the skills of the young athletes in an unmatched level. Seen in the photo are (back row, L-R): tennis superstars Rohan Bopanna, Fabrice Santoro and Ivan Dodig.

Monday, December 21, 2015

UAAP Women’s Volleyball Season 78

The prestigious UAAP Volleyball Championship is poised to return for its 78th season in 2016, with the Women’s Division to be presented by no less than PLDT HOME Ultera, the Ultra-Fast LTE for a Happy Family.

“Following the smashing season 77 in UAAP women’s volleyball, we are gearing up for an even more exciting round this 2016,” PLDT VP and HOME Marketing Director Gary Dujali said. “Every participating university features a roster of volleyball superstars who have leveled up their training for the tournament of the year. We look forward to taking part in the upcoming volleyball spectacle.”

Throughout the women’s tournament, volleyball fans can look forward to witnessing the journeys of PLDT HOME Ultera Family Barkada members and brand ambassadors Alyssa Valdez of the Ateneo Lady Eagles, Mika Reyes and Ara Galang of the DLSU Lady Spikers and Jaja Santiago of the NU Lady Bulldogs as they represent their own universities and battle it out for the grand title.

“It’s an honor to have these athletes represent our brand and inspire the youth towards sports excellence,” Dujali said. “Each of them has harnessed consistent talent, passion and dedication both as individuals and as team members. We wish them luck and will be supporting them all the way through.”

UAAP Women’s Volleyball Season 78 is among the projects highly supported by PLDT HOME Ultera as part of its sports advocacy. In line with its ongoing mission to promote volleyball to young athletes at the grassroots level, PLDT HOME Ultera also presented this year’s Shakey’s V-League Season 12, where their Ultra-Fast Hitters were hailed champions at the recently concluded Reinforced Conference this December. This title earned the team back-to-back crowns following the Open Conference concluded last May.

More information about the UAAP Women’s Volleyball Season 78 will be revealed in the Volley Friends Viber Public Chat. For access to real-time updates, behind-the-scenes and fun candid moments among the volleyball superstars, visit chats.viber.com/volleyfriends.

Saturday, December 19, 2015

Poliquit, Tabal defend crowns in Pampanga

Defending MILO Marathon King Rafael Poliquit and MILO Marathon Queen Mary Joy Tabal successfully held on to their crowns in the National Finals of the 39th National MILO Marathon held in Angeles, Pampanga on Sunday, as they beat fierce opposition in the 42K centrepiece event. Almost 14,100 happy runners enjoyed the scenic route, and despite the challenge brought about by the rain, the race was very safe and successful.

Tabal joins the league of National MILO Marathon female legends who have won three consecutive championships namely: Arsenia Sagaray (1992, 1993, 1994), and Christabel Martes (1999, 2000, 2001), while Poliquit clinched his second consecutive MILO Marathon King title. The champions received PHP 150,000 in cash and a trophy each. Tabal received an additional PHP 250,000 for placing second in the 42K female open category. Both will also be sent by MILO to the USA on all-expense paid trips to represent the Philippines in the prestigious 2016 Boston Marathon, the world's oldest annual marathon.

It was a tight race at the top, with back-to-back champion Poliquit finishing first with a time of 02:36:12, relegating rival Juneil Languido to second place with a time of 02:36:21. Maclin Sadia (02:37:43) followed in third. Poliquit, who was last year’s surprise winner, shared that being able to defend his title is definitely special. “It’s such a blessing to win my second title in a row,” said the 26-year-old Tagum City native. “I can’t explain the feeling. I’m proud because all of the hardships and the challenges I faced during my preparations are worth it.”

In the distaff side, three-time MILO Marathon Queen Tabal ruled with a time of 02:48:24, with Mary Grace Delos Santos (03:02:21) and Christabel Martes (03:02:29) placing second and third, respectively. Tabal shared that she was under so much pressure coming into the race, because everyone was expecting her to win again. “I couldn’t help but cry when I crossed the finish line,” said the 26-year-old Cebuana. “I’m so happy and relieved. I wouldn’t have achieved this without the help, prayers and support of my family, friends, and my coach Philip Duenas.”

Kenyan runners dominated the 42K open category, with James Tallam (02:20:10) leading the male category, followed by Josphat Kiptanui (02:20:49) and Julius Keprotich Seurei (02:21:54). In the female category, Elizabeth Rumokol (02:43:45) led the ranks, with Mary Joy Tabal (02:48:24) and Margaret Wangui Njuguna (02:49:32) completing the top three. Runners of all ages joined in the 3K, 5K, 10K and 21K divisions, and well-known personalities, including Yayo Aguila, Ara Mina and JC Parker, also joined in the grand finale.

MILO Sports Executive Andrew Neri expressed his heartfelt gratitude for another amazing marathon season. “We at MILO would like to thank all of our partners who supported us at the 39th National MILO Marathon. Today’s successful race is testament to our runners’ passion and dedication to move forward in their champion journey,” said Neri. “Next year is the 40th year of the MILO Marathon, and we would like to invite everyone to join us in celebrating this very important milestone. Congratulations to all and see you next year!”

Tuesday, December 15, 2015

20th Alaska Football Cup Championship

Two decades of commitment with the world’s most popular sport, Alaska Milk holds the 20th Alaska Football Cup at the Alabang Country Club in Ayala Alabang Village for a three-day event on November 28 – 30.

The biggest football event for young athletes attracted players of all ages, from as young as six years old. They have gathered in one venue to participate in one of the longest-running and most successful grassroots-development programs in the local football scene.

“This marks another monumental event for Alaska. We have 410 teams and a total of 6,150 football players together in one venue, all united by their love for football,” shares Wilfred Uytengsu, President and CEO of Alaska Milk Corporation. “It is of great pride to witness how the Alaska Sports Program has engaged young athletes into this kind of culture, and how they live by the values inherent in sports,” he further adds.

The Alaska Football Cup is one of the highly anticipated annual football tournament for today’s young athletes. The weekend event will be played with more than 800 seven-a-side games, in 29 football fields, and officiated by over 168 game officials.

School teams and football clubs from all over the Philippines including Masbate, Baguio, Negros Occidental, Cebu, Davao, Palawan, Legaspi, Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon, Davao Sur, Compostela Valley, Quezon, Cavite, Albay, Pangasinan, Bacolod, Iloilo, Mindoro and Metro Manila will participate.

Alaska on developing the child’s “winning form”
Alaska Milk encourages sports engagement, as it instills the values of determination, discipline, hard work, team work and sportsmanship during the early stages of a child’s life. Participation in sports like football helps them achieve the “winning form”, which has been Alaska’s goal for children since it launched its first football cup tournament in 1995.

Football provides an active alternative for children in place of passive activities such as watching television, surfing the Internet, or spending too much time on social media. The National Nutrition Survey of the Food and Nutrition Research Institute (FNRI) reported that health issues are best addressed by adopting an active lifestyle along with healthy diet, and regular drinking of milk, at least twice daily.

Sports tournament like this develops the athletic and social skills of participants through healthy competition among the same age group, while it boosts physical and mental development. Become an inspiring athlete too and join Alaska’s sports programs - NUTRITION. ACTION. CHAMPION.

Wednesday, December 2, 2015

MILO Marathon National Finals in Pampanga

With this new venue, runners will be able to get a chance to enjoy being away from the hustle and bustle of Metro Manila, with less traffic and pollution. “The National Finals in Angeles is a fresh and exciting challenge our participants can look forward to,” said MILO Sports Executive Andrew Neri. “The MILO Marathon is all about bringing new and electrifying experiences to our runners. We believe that our runners will appreciate this change, and we cannot wait to see them in Clark on Sunday!”
The fastest Filipino and Filipina in the 42K centerpiece event will be crowned the MILO Marathon King and Queen, and will receive a cash prize of a PHP 150,000 each. If the King and Queen also win the open category, they will also be awarded the corresponding cash prize of PHP 300,000. An invisible time barrier is also set for the race, and if the King and Queen are able to break this, an additional PHP 50,000 will be awarded. A whopping total of PHP 500,000 awaits the champions.

In addition to the prize money and trophies, this year’s King and Queen will be sent by MILO to the USA on all-expense paid trips, for a chance to run in the prestigious 2016 Boston Marathon, the world's oldest annual marathon. One of the six World Marathon Majors, the Boston Marathon ranks as one of the world's best-known road racing events. It is considered as the Mecca of all races, where the best of the best runners compete.

To further inspire the 42K homegrown runners to push their limits and help champions move forward, local runners who finish amongst the top winners of the open category will also win the prize for the local category corresponding to their respective ranks. Bonus prizes will also be given to the first runner who breaks the 2:15:00 invisible time barrier (Php 100,000), the first male runner who breaks the 2:18:53 men’s course record of 5-time MILO Marathon King Eduardo Buenavista (Php 50,000), and the first female runner who breaks the 2:48:00 women’s course record of back-to-back MILO Marathon Queen Mary Joy Tabal (Php 50,000).

Well-known personalities have also booked their slots in the grand finale, including Kim Atienza, Yayo Aguila, Ara Mina and JC Parker. The nation’s best sprinters will be up against each other to win the biggest title. NMM regional winners and qualifiers will also be on their toes, especially elite runners Eduardo Buenavista, Cellie Rose Jaro, Ireneo Raquin, Mary Grace Delos Santos, Julius Sermona, Lany Cardona and Crestabel Martes to compete the full marathon race. Last year’s top foreign runners James Tallam, Josphat Kiptanui and Joel Kiplimo Kemboi are also expected to go full throttle in the open category on Sunday.

The gun start for participants of the 42K run is at 3:00AM, the 21K run at 4:30AM, 10K run at 5:00AM, 3K run at 5:30AM and 5K run at 5:35AM. The starting line and finish line will be in SM Clark.

Thursday, November 26, 2015

BGC CycleAsia Philippines

Close to 2,000 Filipino riders geared up for two days of thrilling bike action as Sunrise Events, Inc. in partnership with Cycle Asia and Bonifacio Global City (BGC), brings the third edition of the BGC CycleAsia Philippines.

BGC CycleAsia Philippines, happened last November 20 to 22, 2015 at the Bonifacio Global City, is a part of Cycle Asia, a networkof premier cycling events across the region that offers participants the rare opportunity to ride on safe closed public roads in major Asian cities.

“We at Sunrise Events, Inc. are very proud to be staging the BGC Cycle Asia Philippines for the third time this year. It is another one of the world-class sports event that we have in our yearly calendar and I am as usual glad to welcome back Spectrum Worldwide and BGC as our major partners for this event. Cycling as a sport and fitness activity has been growing tremendously in the country and we at Sunrise Events look forward to bringing a fun and awesome safe ride along the roads of Metro Manila to the cyclists, young and old alike.”, said Mr. Fred Uytengsu, CEO of organizer Sunrise Events Inc.

Meanwhile, in a message sent to BGC Cycle Asia Philippines, Spectrum Worldwide CEO Chris Robb shared, “I am delighted to be back in Manila for the third Edition of BGC Cycle Asia Philippines and excited to see the ongoing success of this fantastic event which would not be possible without the tremendous support of BGC and Sunrise Events. We are delighted to have two Cycle Asia events in Manila and I always love the opportunity to participate with the confidence that all the operational and safety aspects have been well taken care of.”

The event catered to cyclists of all ages and abilities with The Tricycle Ride, The Kids’ Ride, The Community Ride (20km), The Challenge (40km) and the much-awaited Ride with Robbie (40km) categories.

The Ride with Robbie category allowed Filipino riders the chance to ride with former yellow jersey wearer and three-time Tour de France Green Jersey Sprinters’ Classification winner, Australian Robbie McEwen, who will be here to join this event for the third straight time.

“I’m both proud & excited to take part in the 2015 BGC CycleAsia Philippines. It’s my 3rd visit to the Philippines for the event & I’m looking forward to riding with everyone again on closed roads around BGC & Manila. Most of all I’m looking forward to the excitement of the kids’ rides. It’s always a highlight to see the kids’ excited & happy faces as they enjoy riding while being cheered on by their families. It’s going to be a fantastic weekend not to be missed!“, enthused McEwen who also happens to be the official Cycle Asia ambassador.

Prior to the ride events, the entire family was kept entertained with a wide range of fun activities in the Cycling & Lifestyle Expo at the Ascott Bonifacio Global City Manila, the Official Residence of the BGC CycleAsia Philippines for 2016.

The fun cycling action started in the morning of Saturday, November 21 via the kiddie ride categories starting with the 30-minute Junior Challenge ride and followed by The Kid’s Ride and Tricycle Ride categories. This day will be a truly fun bonding experience for kids and their family.

On Sunday, November 22, was the Adult Ride categories. The event kicked-off by the Ride with Robbie with Australian former PRO cyclist Robbie McEwen and was followed by the 40km Challenge Ride and the 20km Community and Foldies Community Rides.

According to Mr. Manuel Blas II, Head of Commercial Operations for Fort Bonifacio Development Corp., “The participation in Cycle Philippines through the years have shown us that cycling is here to stay and that it is going beyond being a hobby and sport where people are more and more using it as an alternative mode of transportation to get around the metro. This insight pushed us to implement more bike racks around the city. Furthermore, it also inspired us to experiment with a bike-sharing program which will be launched in the near future.”

Aside from the cycling action in BGC CycleAsia Philippines, Bonifacio Global City offered a wide range of activities for tourists to take advantage of during their stay. The district is well known for its open-air lifestyle retail and dining concept and public art program, as well as a world-class science museum and parks.

With Bonifacio Global City (BGC) as the title sponsor,and with the valuable support of Taguig City, BGC Cycle Philippines has attracted a number of additional sponsors: Gatorade (Hydration Partner), 2Go Express, (Official Courier and Logistics Partner), Ascott Bonifacio Global City (Official Residence) and others including Subaru, Rudy Project, Scott Bikes, Rocktape, Regent, Garmin, Pioneer Insurance, Herbalife, Storybook.ph, Skippy’s bar and Grill and Purefoods Sexy Chix. Philippine Star and ABS-CBN Sports+ Action are the event’s media partners while Goya and Cetaphil are its marketing partners.

Monday, November 23, 2015

MILO & the Philippine Olympic Committee

Leading beverage brand MILO recently renewed its partnership with the Philippine Olympic Committee as the official energy drink of the Philippine Team. Officers of the POC Chairman Tomas Carrasco, President Jose Peping Cojuangco, Jr., First Vice President Joey Romansanta, and Secretary General Steve Hontiveros, together with MILO Sports Executives Robbie De Vera and Andrew Neri, and Nonoy Ativo, Nestle Philippines MPED Cluster Head, signed a Memorandum of Agreement to signify their steadfast commitment to grassroots sports development

Saturday, November 21, 2015

39th National MILO Marathon Davao

Davaoeños Sonny Wagdos and Judelyn Miranda grabbed the top spots of the 21K centrepiece event at the National MILO Marathon qualifying leg in Davao City on Sunday. The city known as the Crown Jewel of Mindanao saw about 8,500 runners grace the running routes in the biggest and grandest running event in the country. Reigning MILO Marathon King Rafael Poliquit, who is already automatically qualified for the finals having won the 2014 MILO Marathon tilt, also gave his legs a stretch out in the Davao race.

Wagdos and Miranda each took home the top prize of P10,000 in cash and a trophy; and earned their slots to the National MILO Marathon Finals. The finals will be held in Angeles on December 6, where they will meet the nation’s elite runners in a heated grand finale to claim the MILO Marathon King and Queen titles. To provide another level of prestige to the competition and incentive for the runners, this year’s King and Queen will be sent by MILO to the USA on all-expense paid trips, for a chance to run in the prestigious 2016 Boston Marathon.

Despite the challenging new race route, Wagdos excelled in his category as he posted a time of 01:15:25, beating his rivals Michale Achalico (01:15:56) and Manny Marfil (01:19:34) who finished in second and third place, respectively. In the distaff side, Miranda clinched first place with a time of 01:32:57, relegating Madelyn Carter (01:48:19) to second place and Hazelvic Villanueva (01:52:07) in third place.

This race is Wagdos’ second championship crown in Davao. The 21-year-old 4th year student of Univeristy of Mindanao has been running since he was in elementary. “I got into running because I really wanted to study and finish a degree. I was able to get scholarships because of my passion,” he shared. “I always have to focus on academics so I’m not always 100% in training. This year’s race route is also quite difficult because of the uphill parts. Fortunately, I still won the race. I’m so happy.

Miranda, on the other hand, has won a total of six regional leg champion crowns - three in Butuan, and three in Davao. Like Wagdos, she has been running since she was a child, and joined her schools’ track and long distance running varsity teams. She has been joining the MILO Marathon with her elder sister for 20 years now. “For this race, I trained in the mountains, so I was prepared to face the uphill route,” she shared. “It was quite hard to balance my training time with my work shifts, so I am very proud of this victory. I would also like to dedicate this win to my uncle who just passed away.”

The National MILO Marathon is not only a breeding ground for local talents but also a program that empowers underserved children nationwide. With the support of the Department of Education and the National MILO Marathon runners, MILO’s Help Gives Shoes advocacy will provide 10,000 underprivileged youth with brand new running shoes this year. MILO is working with DepEd in the selection of deserving public school student beneficiaries.

Thursday, November 19, 2015

Under Armour's Curry Two

Global high-performance sports leader Under Armour, U.S. National Basketball Association (NBA) superstar Stephen Curry and actor Jamie Foxx team up again in a new campaign to launch the highly acclaimed Curry Two shoe from Under Armour. The first basketball shoe to feature a full-length Charged Cushioning midsole unit and a UA SpeedForm seamless upper, the Curry Two was first unveiled by Curry during his tour of Asia on the Under Armour Road Show last September 6 in Shanghai, China, and will be available at retail globally

The new spot, created by award-winning agency Droga5 and entitled “Flash,” illuminates Curry’s unparalleled skill set, which continues to transform the game of basketball. Foxx provides a narrative that questions, “How long does it take to change the game of basketball?” The emphatic response is, “.4 seconds,” which is the amount of time it takes for Curry to release a shot, the fastest ever measured. Amidst explosions of light, sparks and smoke, Curry unleashes an array of moves in an explosive sequence, as Foxx narrates his journey to the top and his lasting effect on the sport.

“Stephen is a generational talent and through hard work and self-belief he’s doing things on a basketball court that is impacting how the game is played, coached and seen by fans throughout the world,” said Peter Murray, Vice President Global Brand and Sports Marketing, Under Armour. “This new story, featuring Stephen in the new Curry Two, showcases his dynamic skill set which is inspiring a new generation of basketball players to challenge the foundation of the game and lead the new era of basketball.”

The spot features the “Iron Sharpens Iron” Curry Two, the lead colourway of Stephen’s second signature shoe. Inspired by Stephen’s relentless commitment and dedication to make his teammates better through his play and leadership, the “Iron Sharpens Iron” Curry Two features a grey upper with a back layer of yellow that pops through perforated patterning, as well as a midsole with orange to yellow fade that incorporates detailed speckles to represent the forging of metal. Stephen’s motto, “Make My Teammates Better,” serves as the foundation for how Stephen mentally approaches the game of basketball. His strength and fortitude serves as a source of strength for his teammates and the team.Additional colourways of the Curry Two will release throughout the season.

Created with a full-length Charged Cushioning midsole unit and a UA SpeedForm seamless upper, the Curry Two is engineered for basketball’s next great game changer. “The first time I put my foot in the Curry Two, I knew having Charged Cushioning through the whole shoe would be a performance difference-maker,” said Curry. “I’ve been wearing the Curry Two all summer in my workouts, and I'm excited that the design and performance of the shoe will not just enhance my game, but it will provide all basketball players with real innovation that works.”

The “Iron Sharpens Iron” Curry Two will retail at Php8,995.00 at the Under Armour Bonifacio High Street, SM Megamall and UP Town centre, and selected multi-branded stores of Tobys, Titan, Olympic Village and Planet Sports. Eight additional colour ways will be released over the rest of the quarter, up till Christmas.

Thursday, November 12, 2015

Gatorade Run 2015

The world’s number one sports drink is finally making its debut in the country’s fast growing running circuit with the launch of the first ever Gatorade Run.

The run will happen on November 22 at the Seaside Boulevard at the SM Mall of Asia in Pasay City. There will be two distances—11 and 22 kilometers gun-starting at 5:00 and 4:00 AM respectively. Race fee is P1,100 for 11K participants and P1,500 for their 22K counterparts. The pre-race kit will include an Adidas race tee, a race bib and a timing chip. Another Adidas shirt, this time a finishers tee, will also await all finishers.

“The Gatorade Run will cap off what has been a historic year for us,” Pepsico Philippines Marketing Manager for Hydration Tony Atayde said. “We just celebrated our 50th birthday; we recently beefed up our line-up with a new variant called White Lightning and welcomed a powerhouse cast of ambassadors; and now, we’re launching the first ever run powered by Gatorade.”

Atayde added, “As a global leader in sports performance, runners can expect that Gatorade will bring its sports science expertise to the fore. More than just a run, this milestone event is a platform for us to reinforce our message of proper hydration.”

The Gatorade Run will feature a hydration station where participants can get pre-race hydration drinks, a post-run hydration test area where they can instantly learn about their hydration status, and a warm-up area where free sessions will be available for those who want a full-on warm up activity before the run.

Online registration is until November 13. Runners can also troop to Adidas outlets at Trinoma, Bonifacio Global City, Greenbelt 3, SM MOA and SM Megamall to register until November 8. Registered participants can start claiming their kits on November 16 until November 19 from 12:00 NN to 8:00 PM at their chosen store and schedule upon registration.

Log on to runrio.com/gatorade-run-1122 for more information or to register.

Thursday, November 5, 2015

39th National MILO Marathon Gen San

Reigning MILO Marathon Queen and SEA Games medalist Mary Joy Tabal and MILO Marathon veteran Juneil Languido breezed through the running routes at the National MILO Marathon qualifying leg in General Santos on Sunday. About 9,000 runners joined the race, making this year’s MILO Marathon the biggest fun run in General Santos, to date.

Languido and Tabal each took home the top prize of P10,000 in cash and a trophy; and earned their slots to the National MILO Marathon Finals. The finals will be held in Angeles on December 6, where they will meet the nation’s elite runners in a heated grand finale to claim the MILO Marathon King and Queen titles. To provide another level of prestige to the competition and incentive for the runners, this year’s King and Queen will be sent by MILO to the USA on all-expense paid trips, for a chance to run in the prestigious 2016 Boston Marathon.

Languido posted a time of 01:14:04, overcoming his rivals Elmer Bartolo (01:16:47) and Gilbert Maluyo (01:20:42) who finished in second and third place, respectively. In the distaff side, Tabal ruled with a time of 01:21:42, relegating Mona Liza Ambasa (01:35:03) to second place and Noemu Andrea Galeos (01:52:44) in third.

The 31-year-old farms watchman has been running in the MILO Marathon for four years now, consistently winning in the regional legs. Last year, he placed first in Cagayan De Oro. This is his third time to win in General Santos. “My training for this race has not been that good, so I have to improve for the National Finals. My goal is to get into the top 10,” shared Languido. “It would be a great achievement if I could accomplish it, because the MILO Marathon is where the best and the strongest runners compete.”

Fresh from guiding her grassroots students who competed in the MILO Marathon Cebu leg, it was Tabal’s turn to showcase her prowess on the race routes. It is the 26-year-old Cebuana sixth time to join the MILO Marathon, and she aims to defend her title in the National Finals. “It’s my first time to race in GenSan, and it’s a good experience for me to experience the other regional legs in Visayas in Mindanao,” shared Tabal. “I joined this race as part of my training for the finals, to test my progress. So far, I’m on track in my training, but I’m continuously working on my conditioning to have a better chance of retaining my crown.

The National MILO Marathon is not only a breeding ground for local talents but also a program that empowers underserved children nationwide. With the support of the Department of Education and the National MILO Marathon runners, MILO’s Help Gives Shoes advocacy will provide 10,000 underprivileged youth with brand new running shoes this year. MILO is working with DepEd in the selection of deserving public school student beneficiaries.

Monday, November 2, 2015

39th National MILO Marathon Cebu

Noel Tillor and Ruffa Sorongon share the spotlight in the Cebu leg of the 39th National MILO Marathon held on Sunday. The pair captured the top spots in the 21K centerpiece events, amid tough competition. Over 24,000 runners took to the roads in the Queen City of the South. Having won the best organized leg award for three years straight, the Cebu organizers, led by Ricky Ballesteros, delivered its promise of a world class running event. Disco music was blasted, and festival dancers were stationed at strategic points to help motivate the runners. The Cebuanos worked hard to showcase their rich history, culture and hospitality, and create a festive atmosphere, making the Cebu race an unforgettable one.

Tillor led the pack with a time of 01:14:46, relegating Narceso Deterala (01:16:36) to second, and Adonis Singson (01:17:29) to third. In the distaff side, Sorongon bested her rivals with a time of 01:29:05. Miscelle Gilbuena (01:32:04) and Lizane Abella (01:42:58) complete the female division’s top three, finishing second and third, respectively.

30-year-old Tillor, a local mechanic of Cebu, used the good weather and his knowledge of the race route to his advantage. “It was good that it didn’t rain, so there was no friction on the roads. Honestly, it was difficult to prepare for this race because I couldn’t take time off work. I only trained in the afternoons,” he shared. “I was not expecting to win. My goal was to qualify for the finals. Now, I will definitely prepare for it so I can reach my target time.”

Soromon, a full-time runner from Davao, clinched her third 21K title in the National MILO Marathon. In 2013, she placed first in the General Santos leg, and in 2014, she won in Bohol. This year, decided to join the Cebu race so she could meet her idol, Mary Joy Tabal. “Mary Joy is one of my idols, as well as the Jaro sisters. They are my inspiration for running,” she shared. “For the finals, my aim is to reach the top 10. I will step up my training to achieve that goal.”

Comendador and Ramirez each took home the top prize of P10,000 in cash and a trophy; and earned their slots to the National MILO Marathon Finals. The finals will be held in Angeles on December 6, where they will meet the nation’s elite runners in a heated grand finale to claim the MILO Marathon King and Queen titles. To provide another level of prestige to the competition and incentive for the runners, this year’s King and Queen will be sent by MILO to the USA on all-expense paid trips, for a chance to run in the prestigious 2016 Boston Marathon.

The reigning MILO Marathon Queen and SEA Games silver medalist, Cebuana Mary Joy Tabal, was also present at the race, together with her coach John Philip Dueñas. The running duo has been coaching 47 students under the grassroots sports program of the Cebu City Sports Commission. The 47 kids are recipients of MILO’s Help Give Shoes advocacy. With the support of the Department of Education and the National MILO Marathon runners, MILO was able to provide these children with brand new running shoes, which they have already put to good use as they joined Sunday’s race.

After teaching running basics for four months, the hard work of the running duo has truly paid off as one of their beneficiaries, Jessel Ochia made a herculean feat as the champion of the girls’ 3K category with the time of 00:11:55. Two boys from the same race category, Carl Jhon Beboso (00:11:42) and Juvan Yongco (00:11:49) also made remarkable rookie performances as third and fifth placers, respectively.

“When I informed MILO that we’re training young runners and requested for them to be included in the Help Give Shoes advocacy, MILO was very supportive in helping these children pursue their passion,” shared Tabal. ”It’s truly a great feeling that we are able to give back, inspire and encourage children to not give up in chasing their dreams.”

This year, the Help Gives Shoes advocacy will provide 10,000 underprivileged youth with brand new running shoes this year. MILO is working with DepEd in the selection of deserving public school student beneficiaries.

Thursday, October 29, 2015

3D-Printed Performance Footwear



adidas recently unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. The 3D concept is part of the ‘Futurecraft series’, a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production.

In its 3D concept, which provides the ultimate personalized experience for all athletes, adidas created a unique combination of material and process. The production breakthrough will take the running shoe standard to the next level, offering unprecedented individualized support and cushioning for every foot, to enable athletes to perform at their best.

Imagine walking into an adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – this is the ambition of the adidas 3D-printed midsole. Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings.

Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete,” said Eric Liedtke, Executive Board Member of adidas AG, responsible for Global Brands.

The Futurecraft 3D story is the first chapter of the adidas Futurecraft series, which demonstrates the brand’s commitment to innovating throughout all areas of production.

Futurecraft is our sandbox. It is how we challenge ourselves every day to explore the boundaries of our craft. Driving material and process innovation, bringing the familiar into the future. Marrying the qualities of handcrafting and prototyping with the limitless potential of new manufacturing technologies. Futurecraft is stripped back – fast, raw and real – it is our approach to design,” said Paul Gaudio, Creative Director, adidas.

True to the Futurecraft vision of creative collaboration, Futurecraft 3D is possible through an open source partnership with Materialise, a pioneer and leading specialist in 3D printing. The Futurecraft initiative will announce more groundbreaking design innovations in the coming six months and further support adidas’ ambition to be the best sports brand in the world.

Monday, October 26, 2015

Exercises for IT Band Syndrome

After a long-distance race, the outside my left knee would always swell and painful. Iliotibial Band Syndrome (ITBS) is one of the most common overuse injuries among runners. Instead of shelling out hard-earned money for myotherapy every month, I recommend that you strengthen your glutes and hips. Personally, I already started doing this routine last week.  Looking forward for a quicker recovery in the coming races

Remember these pointers:
  1. If you currently have ITBS, perform this routine every other day.
  2. Modify the number of reps or take extra time in between exercises (if necessary).
  3. This workout can also be done weekly (for injury prevention purposes) if you don’t have ITBS.
  4. Start with low resistance bands and move to a higher resistance when it becomes too easy.



source: http://running.competitor.com

Friday, October 23, 2015

SunPIOLOgy Run 2015

Objective: To create a unique obstacle run with emphasis on the FUN that would highlight the theme “Kick Diabetes”. To gather families, friends, groups in one event for a cause and to promote a healthy lifestyle.

What: Sunpiology 2015 | #KickDiabetes Run
When: November 28, 2015 (Saturday)
Where: McKinley West, Fort Bonifacio
Time: 4pm to 9pm

Charity: International Studies for Diabetes Foundation Inc. (ISDFI), Hebreo Foundation and Lingkod Kapamilya

Registration Fee
500m dash for kids-PhP350
1km (Golden K – 50y/o+) - PhP400
3km-PhP700
5km-PhP 800
10km-PhP900

In-store Registration
RUNNR Bonifacio High Street
RUNNR Trinoma
Toby's Robinsons Galleria
Toby's Mall of Asia

Online Registration
https://regonline.activeglobal.com/sunpiologyrun2015

Singlet Design

Race Map / Race Route

Race Obstacles

Wednesday, October 21, 2015

Rexona Fitness Festival 2015


As a brand synonymous with superior performance and freshness, for 5 years, Rexona has been hosting the already-iconic Rexona Run – combining running with fitness, fun, and music. This year, Rexona refreshes its annual fitness event and takes it to the next level to celebrate inclusivity and diversity with the first ever Rexona Fitness Festival, or the RXN FitFest on November 14 at the SMX Mall of Asia Hall 1.

This year, the number one deodorant in the world collaborates with the top fitness clubs in the country for a one-of-a-kind fitness event that offers different ways for people to get fit and stay fresh as they move.

Rexona is collaborating with three of the top fitness clubs for the RXN FITFEST to bring you the best and most fun workouts offered in the Metro: 360 Fitness for Circuit Training, Plana Forma for Yoga Cardio and Fitness First for Body Jam.

Led by top trainers and dedicated Fitness Squads, participants in the Rexona Fitness Festival will have access to workouts designed exclusively for the RXN FIT FEST. Rexona combines three of the most popular workouts by the leading fitness gyms in the Philippines for diverse impact and maximum results.

To kick off with a good warm-up, Plana Forma brings your heart rate up with their cardio-infused yoga workout that stretches the limits of flexibility and balance with Gretchen Ho, Kryz Uy and Nicole Andersson as members of their Fitness Squad. For high intensity, 360 Fitness, together with its Fitness Squad members Dominic Roque and Janina Manipol, will lead in a 60-minute circuit training class designed to enhance strength and awareness of the body. Finally, Fitness First will get the party started with a dance-heavy workout that challenges coordination and stamina.

For one day each week for the first 3 weeks of October, each fitness gym will be hosting their own fitness party at one of their main branches that give fitness enthusiasts a sneak peek of what to expect during the main event to be held at SMX in Mall of Asia on November 14.

The Fitness Festival itself will feature classes from each of the 3 partner gyms. Participants can either sign up per class for as low as PHP300, or get the all-day festival pass that gives them access to all 3 classes at only PHP750. All participants will be receiving festival kits specialized per class with lots of freebies!

So start stretching those muscles and get those juices flowing as Rexona presents an unforgettable day of fitness and fun. Get fit and stay fresh as you move at the RXN FIT FEST. Get your passes now at any SM Ticket outlet or buy online at smtickets.com.

Monday, October 19, 2015

39th National MILO Marathon Tagbilaran

Emmanuel Comendador and Mereeis Ramirez proved that the rains were not much of a challenge as they clinched the top spots of the 21K centerpiece event of the 39th National MILO Marathon Tagbilaran leg on Sunday. About 6,400 runners graced the capital city of Bohol and shared their love and passion for running.

Comendador is no stranger to winning in his home city. He recorded back-to-back wins in 2013 and 2014. This year, the 26-year-old Boholano nabbed his third straight win with a time of 01:15:24, beating Chobie Dueñas (01:22:10) who placed second, and Candelario Logroño (01:22:12) who finished third.

In the distaff side, Ramirez, a 36-year-old full time runner from Dumaguete, triumphed with a time of 01:44:57. Contenders Mary Jane Balazuela (01:51:41) and Rhodora Oporto (01:55:50) were relegated in second and third place, respectively. Ramirez is also a consistent winner in the MILO Marathon. Her most notable wins are first place in Dumaguete in 2013, and second place in Bacolod in 2014.

Both Comendador and Ramirez encountered some roadblocks early on in their training. Comendador was only able to train twice a week due to his busy schedule as a graduating Marine Engineering student of the Philippine Military Institute of Bohol. Meanwhile, Ramirez had to take care of her sick four-year-old daughter and was unable to focus well in her preparations.

During the race, the two were also faced with tests. "I felt cramps in the last 5K of the race, shared Ramirez. "I had to stop and stretch because of the pain, but thankfully I was able to get over it and I pushed on to win.” Comendador, on the other hand, got a stomachache at the 11K mark. “My stomach reacted because it suddenly rained. I also felt exhausted due to the lack of training,” shared Comendador. “I’m graduating this month, so I will have more time and focus for training. I will persevere to do well to achieve a top 10 finish in the finals.”

The National MILO Marathon is not only a breeding ground for local talents but also a program that empowers underserved children nationwide. With the support of the Department of Education and the National MILO Marathon runners, MILO’s Help Gives Shoes advocacy will provide 10,000 underprivileged youth with brand new running shoes this year. MILO is working with DepEd in the selection of deserving public school student beneficiaries.

The race will resume in Cebu (October 11), before heading to General Santos (October 18), Davao (November 8), Butuan (November 15), and Cagayan De Oro (November 22). The National Finals will be held on December 6 in Angeles, Pampanga.

Saturday, October 17, 2015

ActiveHealth Carbgel Now Available Online!


Carbgel is an energy gel packed with a specialized combination of quick-acting and long-burning carbs, to help sustain your energy during training or race. Carbgel comes in a palm-sized pack in gel format that’s easy to bring and easy to consume. Take one sachet of Carbgel 15 minutes before training or race and take another one for every hour of activity. Though not necessary, it is recommended to take Carbgel with water.

Thursday, October 15, 2015

Cobra Ironman 70.3 Asia-Pacific Championship 2016

Regular slots for the Cobra energy Drink Ironman 70.3 Asia Pacific Championship 2016 got sold out in 28 minutes beating its own record of 40 minutes for the 2015 edition. Definitely a heart rising moment for all triathletes who registered at the Cebu Provincial Capitol this morning when they all converged over breakfast sponsored by Alaska Milk Corporation. Watch out for updates as triathletes start their journey to the Cobra energy Drink Ironman 70.3 Asia Pacific Championship 2016 race.

For more information about the IRONMAN 70.3 Asia-Pacific Championship, please visit www.ironman.com/philippines70.3 Follow us on https://www.facebook.com/CobraIronman70.3Philippines, @cobraironman703 on Instagram, @CobraIronman703 on Twitter for updates. Tag us at #cobra703apac; #ironman703philippines; #IM703ceburegistered; #ironmanmorefun; #IM703APAC2016

Tuesday, October 13, 2015

Last: An Untold Runner's Story

History hails the victor but runners who tackle races for pride and personal goals, rather than pace, are rarely recognized. As Fall marathon season is upon us, a new Nike Running film, Last, celebrates not only the last athlete who crosses the finish line, but also the imperfect journey of every runner. Anyone can be a runner; all you have to do is run.



All runners can take on their own challenges with Nike+ Run Club (NRC). NRC embodies Nike's commitment to serve runners of all ability levels — whether they are attempting their first, fastest or farthest run — by offering access to physical and digital running sessions, in-store services, personal coaching and a motivating community.

Sunday, October 11, 2015

39th National MILO Marathon Bacolod

Philippine Navy member Rene Herrera and full time runner Jennylyn Nobleza led the pack at the Bacolod leg of the 39th National MILO Marathon on Sunday. The country’s most prestigious footrace saw 10,400 runners answer the starting gun in the festive streets of the City of Smiles.

Being NMM regulars for years, Herrera and Nobleza used their experience to their advantage to clinch the top spots of the 21K centerpiece event. In the men’s division, Herrera clocked in at 01:14:12, relegating Maclin Sadia (01:15:04) to second place and Jason Agravante (01:16:41) to third place.

Herrera, a five time SEA Games gold medalist, represented the Philippines in Athletics at the 2012 London Olympics and made his debut at the 5000 metres race. He has been running since he was in high school, and started joining the MILO Marathon in 1996. In 2001, the 36-year-old Guimaras native won first place in the 42K event of the MILO Marathon Manila leg. He also joined Coach Jim Saret as an assistant coach in the MILO R2-APEX Running Clinics last year, helping fellow runners prepare for marathons. “The lessons in the MILO R2 running clinics also helped me improve my performance in running,” shared Herrera. “My experience as a coach was also a learning experience for me, and to this day, I use all the techniques I gained from the clinics as I prepare for running events, especially the MILO Marathon.”

In the distaff side, Nobleza posted a time of 01:34:23, besting her rivals Stephanie Cadosale (01:38:15) and Helen Ison (01:46:32) who followed in second and third place, respectively.

Nobleza, a 28-year-old from Negros Occidental, started her foray into running by leisurely jogging with her best friend who encouraged her to join races. She then realized her potential and pursued her passion for running. In 2014, she won second place in the 42K event in the Manila leg of the MILO Marathon, but she was unable to join the National Finals. This year, she is determined on training well for the grand finale in December. “I feel like I’ve lost a chance to prove myself, since I didn’t join the finals last year,” said Nobleza. “Hopefully, with the right training and focus, I will able to secure a good finish.”

Meanwhile, eight promising young athletes from Education and Training Center and School 1 swept the top ranks in the 3K female race category. Under the mentorship of one of the team’s coaches, Frank Echevarria, the girls from ETCS-1 took eight out of ten gold medals of the 3K race. This is the first time the triathlon group competed in the National MILO Marathon. “Our girls follow a strict training regimen,” Coach Frank said. “As a first-time contender of the MILO Marathon, they really put their hearts on this one so they can compete at their best,” he continued. The young girls do a full-week schedule of workouts, long runs, cycling and swimming. Most of the budding champions of ETCS-1 are on their seventh grade of high school, and for them, being an athlete has been an integral part of their development as students. “As young as they are, they are physically fit and mentally sound because of sports,” Coach Frank reiterated. “The values they get from sports allowed them to be better in academics as well,” he said.

The National MILO Marathon is not only a breeding ground for local talents but also a program that empowers underserved children nationwide. With the support of the Department of Education and the National MILO Marathon runners, MILO’s Help Gives Shoes advocacy will provide 10,000 underprivileged youth with brand new running shoes this year. MILO is working with DepEd in the selection of deserving public school student beneficiaries.

The race will resume in Tagbilaran (October 4), before heading to Cebu (October 11), General Santos (October 18), Davao (November 8), Butuan (November 15), and Cagayan De Oro (November 22). The National Finals will be held on December 6 in Angeles, Pampanga.

Saturday, October 10, 2015

Runner's Trots

In different countries, runners have long expressed the ups and downs they would experience while running. Bill Rodgers, the former American record holder and USA Track and Field Hall of Famer, once said, "More marathons are won or lost in the porta-lets." This is because 60% of distance runners experience stomach or bowel distress during a run - whether it is an actual race or training - with the percentage increasing with longer distances. This is what's called the "Runner's Trots."

This can be caused by several factors, the most common of which is the intake of food and liquids even a day before the run. However, this does not mean that you'll be able to avoid a bathroom break just by correcting your meals and adjusting your morning routine, because the actual run may also cause mechanical trauma, peristalsis or ischemia.

  • Mechanical trauma is caused by the simple jostling of the substances toward the exit due to the up and down motion of running
  • When engaging in active sports, our bodies produce an enzyme that speeds up peristalsis (muscle contractions in the digestive tract) and transit time of fecal content in the intestine
  • Lastly, when running, the blood that normally goes to the intestines is diverted to the working muscles, which sometimes result to unwanted bathroom visits

Runner's trots can hit you anytime but the good news is - this can be avoided by doing some adjustments -
  1. Be vigilant about the food you eat (ie limit high fiber food intake)
  2. Be aware of your bowel habits
  3. Practice the amount of fluids you drink during training to improve your comfort with fluids in your stomach and avoid dehydration
  4. Take Diatabs 1 hour before your race/training to prevent bowel movement during your run

Tuesday, October 6, 2015

Alaska Milk bags Silver in prestigious Asia Awards for Brand Advocacy

Truly world class. The “Nutrition. Action. Champion.” program of Alaska Milk received international recognition for excellence when it won the silver medal in Best Use of Brand Advocacy during the 2015 Loyalty & Engagement Awards in Singapore last Aug. 13 at the Shangri-La hotel, Singapore.

The “Nutrition. Action. Champion” program was cited from among cutting-edge work across the region with 22 entries from Asia Pacific, South Asia and ANZ during the third edition of Loyalty & Engagement Awards, which was its biggest ever.

Through the “Nutrition. Action. Champion” initiative, Alaska Milk rallies Filipino children to an active lifestyle, promotes good nutrition and instills the values of discipline, determination, hard work and teamwork for them to become champions in whatever they do.

The sports activities are developed, organized and sustained by Alaska Milk and its agency partners TBWA\SMP, OPEN and Partners, and M2M Advertising Phils. Alaska Milk has one of the biggest year-long sports programs in the Philippines- with more than 60 events, six different sports (basketball, volleyball, football, triathlon, cycling and running), and more than 20,000 participants nationwide.

The Loyalty & Engagement Awards support Marketing magazine’s mission of elevating marketing standards and practices in the region with focus on customer loyalty and engagement.

Thursday, October 1, 2015

Heroes For Children Run 2015

UNICEF Celebrity Advocate for Children Anne Curtis launches the ‘Heroes for Children Run’ for the benefit of children most in need, especially in their first 1,000 days of life.

The run, slated for 25 October 2015 Sunday, at the SM Mall of Asia grounds, is the first major fundraising initiative by Anne Curtis since UNICEF appointed her as Celebrity Advocate last March. “I am very much invested in health and fitness. I thought a benefit run that demonstrates health and wellness is a great way to raise resources to support children to have the best start in life! Proceeds from the run will help fund UNICEF’s ‘1,000 Days of Life’ campaign,” said Curtis.

UNICEF and partners launched the ‘1,000 Days’ campaign through a series of legislative advocacy forums with the House of Representatives and the Senate last July. The central theme is, ‘Ensuring the Right Start to Life through Optimal Maternal and Child Nutrition: Building a Stronger Nation’.

“In the Philippines, at least 3.4 million Filipino children are stunted. Under nutrition accounts for over half of the 95 daily under-five child deaths. The ‘1,000 Days’ campaign will focus on much needed health and nutrition support in the critical first thousand days of the life of a child: from conception through pregnancy, to childbirth, and through to the child’s second year and beyond,” said UNICEF Country Representative Lotta Sylwander.

“UNICEF greatly appreciates Anne’s initiative to raise funds to support the critical needs of young children’s health and well-being. She is personally leading this event and has mobilized her own networks and resources to make it happen.” Added Sylwander, “I accompanied Anne on her first field visit with us. She is committed not only to learn, but also to contribute in changing the lives of the Filipino children for the better. Her popularity and large fan base is an asset in drawing due attention to the needs of Filipino children.”

The run will feature a 500-metre dash for kids (age 12 and below); 5k, 10K, and 21K.

Online registration for the Heroes for Children Run is open at https://regonline.activeglobal.com/Register/Checkin.aspx?EventID=1761139 until 11 October 2015. In-store registration will run from 23 September to 21 October 2015 at the following Chris Sports outlets: SM Mall of Asia, SM Megamall, SM City North Edsa, SM City BF Paranaque, Glorietta, and Market! Market!

Organised through running partners Leadpack and Takbo.ph, the Heroes for Children Run is presented through the support of SM Mall of Asia, PSBank, Double Dragon Properties Corporation, Enervon, SM Accessories, Belo Essentials, Cherry Mobile, Jack ‘n Jill, Toy Kingdom, SM Cares, Philippine Star, Nyxsys Philippines Inc., Chris Sports and Discovery Suites.

To know more about the run and UNICEF’s programs, visit www.unicef.ph or call 758-1000 (Mondays to Friday, 9:00 a.m. to 6:00 p.m.).

Tuesday, September 29, 2015

MILO Little Olympics - Visayas Leg

In the fourth and final leg of the 2015 MILO Little Olympics, Sacred Heart School-Ateneo De Cebu (SHS-ADC) made a herculean feat and outclassed two-time regional champion University of San Carlos (USC) to become the overall winner for secondary division of the Visayas Regional Eliminations. Spectators at the Iloilo City Sports Complex were caught by surprise as SHS-ADC wrought a 23-point lead against the tournament favorites.

Meanwhile, USC Baby Warriors held its ground and retained its position as overall winners in the elementary division for the fourth straight year. USC Baby Warriors secured its spot as the Visayas representatives for the elementary division in the MLO finals to be held in Laguna in October. They will be joined by SHS-ADC who will represent Visayas in the high school division.

The Iloilo tourney was well represented by more than 5,000 athletes from over 200 schools throughout Visayas including those from Cebu, Bohol and Dumaguete. The Visayas bets went head to head to nab their respective victories in 15 sporting events namely Athletics, Badminton, Basketball, Chess, Football, Gymnastics, Lawn Tennis, Swimming, Table Tennis, Taekwondo, Volleyball, Sepak Takraw, Scrabble, and two new sports in the line-up, Arnis and Karatedo.

Outstanding Achievements
The Magis Eagles exhibited excellent performances by topping its closest pursuers in Basketball and Swimming, while Tennis and Football greatly contributed USC’s overall score and claimed the second place, followed by University of San Jose Recoletos with 72 points.

In the elementary division, the USC Baby Warriors took the lead against its competitors in Chess and Track and Field which sealed their bid for the first spot with 72 points – a close two-point margin against second placer SHS-ADC with 70 points, who led the elementary Football and Athletics event, while Subangdaku Elementary School – Mandaue City finished third with 50 points.

Visayans Vow Finals Win
Recalling the heated rivalry between current Perpetual Trophy holder, Team NCR and Team Visayas, Ballesteros is hopeful to redeem their stature by winning the big event on October. “Team Visayas will do its best to win this year’s National Finals,” he said. “Our seasoned, yet young athletes will continue to practice more so we can finally reclaim the championship title against Team NCR.”

On October 23 to 25, all winners from the elimination legs will represent their region in the 2015 MILO Little Olympics National Finals which is set to take place in the Laguna Sports Complex in Santa Cruz, Laguna.

Now on its 28th season, the MILO Little Olympics has proven itself to be at the forefront in discovering young Filipino talents who could be the country’s next generation of sports heroes. With the conclusion of the regional legs for this season, MILO Sports Executive Robbie De Vera expressed his congratulations on the success of the annual sporting event. “As we close another successful regional of the MILO Little Olympics, we look back on the victories, the defeats and the challenges that shaped our student athletes in gaining a stronger outlook that will help them to be better not only as athletes, but also as individuals.” he said. “On behalf of MILO Philippines, our utmost appreciation goes to our regional organizers, provincial government units, academe, as well as the parents of our student-athletes in making this year’s MILO a fruitful one. We hope to see all our athletes and their supporters in the National Finals!”

Sunday, September 27, 2015

39th National MILO Marathon Iloilo

After a two-week hiatus, the 39th National MILO Marathon made a big return in Iloilo this Sunday, and drew over 17,000 runners who participated in the country’s most prestigious footrace. The local government of Iloilo showed its support for the MILO Marathon with the presence of Iloilo City Mayor Jed Patrick Mabilog and Vice Mayor Jose Espinosa, III. Mayor Mabilog demonstrated the importance of exercise to his constituents by participating as a runner in the 5K race while Vice Mayor Rojas sounded the gun start.

With the advantage of two additional weeks for training, NMM regulars Romulo Balinas and Lorena Blanco shared the spotlight at the 21K centerpiece event. Balinas clocked in at 01:17:13, besting hundreds of runners in the men’s 21K division. Bennis Murillo (01:18:04) and Norlan Warizal (01:19:20) completed the top 3 male 21K finishers.

In the distaff side, Blanco ruled with a time of 01:47:55, while in the female 21K division, Mellanay Rojas (01:52:06) and Merlyn Lumagbas (01:52:28) finished second and third place, respectively.

Balinas and Blanco each took home the top purse of P10,000 in cash and a trophy; and earned their slots to the National MILO Marathon Finals. The finals will be held in Angeles on December 6, where they will meet the nation’s elite runners in a heated grand finale to claim the MILO Marathon King and Queen titles. To provide another level of prestige to the competition and incentive for the runners, this year’s King and Queen will be sent by MILO to the USA on all-expense paid trips, for a chance to run in the prestigious 2016 Boston Marathon.

The National MILO Marathon is not only a breeding ground for local talents but also a program that empowers underserved children nationwide. With the support of the Department of Education and the National MILO Marathon runners, MILO’s Help Gives Shoes advocacy will provide 10,000 underprivileged youth with brand new running shoes this year. MILO is working with DepEd in the selection of deserving public school student beneficiaries.

The race will resume in Bacolod (September 27) before heading to Tagbilaran (October 4), Cebu (October 11), General Santos (October 18), Davao (November 8), Butuan (November 15), and Cagayan De Oro (November 22). The National Finals will be held on December 6 in Angeles, Pampanga.

Friday, September 25, 2015

Nike Zoom Air

Mo Farah, Galen Rupp and Allyson Felix have more in common than their medals and records. They share supernatural talent, unbelievable speed and an unwavering work ethic – and when it comes to lacing up, they reach for Nike Zoom Air, the most responsive version of Nike Air cushioning.

FASTER MEANS GETTING THERE FIRST
The difference between the greatest runners on the planet and those in their wake is measured in fractions of seconds. The fastest 100m times in the world have come down only half a second in the last 80 years. The 2015 Boston Marathon was won by 4 seconds.
When dreams are realized in milliseconds, Zoom Air—the fastest, most responsive cushioning platform Nike has ever delivered—can change how fast an athlete feels in an instant.



NIKE ZOOM AIR
Now in its twentieth year, Nike Zoom Air continues to provide responsive low-profile cushioning that athletes can feel. We’ve worked with some of the world’s fastest athletes to develop Zoom Air footwear to meet the needs of runners, whether they’re in the glare of the global spotlight or everyday runners chasing their personal bests.

The snappy responsiveness of Zoom Air cushioning comes from tightly-stretched tensile fibers woven inside a pressurized Nike Air unit. When the athlete’s foot touches down, the fibers compress to cushion the impact before quickly snapping back to their original state, generating an explosive, powerful response off the ground. The result is a fast, cushioned ride whether the runner is out for a morning run or a marathon personal best.

Zoom Air was first introduced in 1995 after more than a decade of research and development. It made its performance debut in three styles: the Nike Air Marauder football cleat launched with both heel and forefoot Zoom Air units and the Air Go LWP basketball shoe debuted with forefoot Zoom Air units. Soon after, Zoom Air was introduced to running in the Air Zoom LWP. Ever since, athletes have trained, competed and won in shoes featuring its responsive cushioning.

Athletes love the fast, snappy, responsive ride and the energy return they get from it. Zoom Air shoes are preferred by many of Nike’s fast, elite runners. Athletes such as Mo Farah, Galen Rupp and Matt Tegenkamp say that when they’re running up to 20 miles a day, they want their shoe to do some more work for them. Zoom Air gives them a real snap-back feeling.

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