Sunday, March 1, 2015
"Sport 15 is more than a campaign. Sport 15 is a long-term investment into our brand,", says Eric Liedtke, adidas Board Member responsible for Global Brands. "adidas has a longer legacy in every sport than any of our competitors. Therefore, we know sport and athletes better than anyone else."
All films are based on the insight that sport happens in moments. adidas celebrates the fact that every moment in sport is a chance to redefine yourself and create something new for you or your team. In sport, no one owns today – every minute of every game is up for grabs and yours for taking
Starring in this first wave of Sport 15 are adidas NBA stars Damian Lillard, Joakim Noah, Derrick Rose, John Wall and adidas football icons Gareth Bale, Lionel Messi, James Rodriguez and Luis Suarez.