Thursday, January 28, 2016
With the tagline “You are the sum of all your training”, Under Armour’s Rule Yourself campaign represents athletes’ and fitness enthusiasts’ willpower to never give up, and the constant push to better themselves. Under Armour constantly researches and innovates its sportswear apparel technology to aid athletes to take that extra leap, steel their willpower and be the best they can be. With the pioneering CoolSwitch technology, an exciting and highly anticipated innovation in the new Spring/Summer 2016 Collection, you are guaranteed to have an edge over others to excel in your personal fitness journey.
CoolSwitch does exactly what its name states - it cools your body and skin when you start to heat up and sweat. The technology blends three unique active cooling agents, integrated for the first time ever in an apparel application, with each of these ingredients delivering a specific benefit over the course of a workout to help athletes stay cool.
The first ingredient serves to pull heat energy away from the skin, providing an instant cooling sensation, while the second is activated by sweat – as an athlete begins to sweat, it kicks in to supercharge the body’s natural cooling mechanism. On top of aesthetics purposes, the ‘crystal’ print that characterises CoolSwitch apparel also plays a functional role. The final ingredient is the same technology of that used in NASA spacesuits. In the process of changing phases from solid to liquid, this special material absorbs and stores heat energy within the binding agents in the ‘crystal’ print.
While each ingredient performs a specific function, it is the unique combination of these active ingredients that gives rise to Under Armour CoolSwitch’s unprecedented active cooling capability. As a result, during a workout, CoolSwitch wearers feel cooler, less physically taxed and their skin temperature stays lower, allowing them to exercise longer. With Under Armour’s CoolSwitch technology, it is a leap forward for athletes and fitness enthusiasts everywhere to maintain and further their fitness and wellness journey.
Clock That Last Lap
With a strong emphasis on running this season, Under Armour has updated its range of athletic footwear with new and improved designs for the popular UA SpeedForm® Apollo and UA SpeedForm Gemini styles. No matter your goals – to run fast, run long, or run strong, these new footwear designs will help you attain them.
The UA SpeedForm Apollo 2 features a perforated arch and tongue with ultrasonic seal for durable breathability, and utilizes arch reinforcement construction on the medial side for a precise fit and foot guidance for a more efficient faster ride, making for swift and fast runs. The dual-layer midsole also combines Charged Cushioning and Micro G® for the ultimate blend of cushioned support and explosive responsiveness. Additionally, anatomically placed flex grooves aid the transition from heel to toe for the most efficient performance.
The freshened UA SpeedForm Gemini 2 showcases a new ArchForm fit system for additional support and better fit and feel, and upgrades made to the mesh increases breathability. The full-length dual layer Charged Cushioning midsole also delivers superior impact protection, energy return and adaptive support, and is anatomically designed to deliver a superior heel to toe transition for runners looking to go the distance.
UA Streaker Tee
A new offering this season, the UA Streaker Tee consists of a moisture-wicking blend of spun polyester and elasterell, and is lightweight, anti-microbatic and comfortable. Its uniquely designed side seams reduce cling and chafing, and allows full stretch and recovery without absorbing sweat.
Making all Athletes Better
Committed to their aim of making all athletes better, Under Armour has also released new designs to the brand’s key ArmourVent™ and HeatGear® technology to provide ultra smoothness, enhanced ventilation and extreme comfort, as well as new designs for the UA Armour Bra. Updated design lines and trims have been made to Under Armour’s signature compression gear, where the new performance flex panel maximises mobility and relieves chafing and abrasion.
Under Armour’s Alter Ego line continues to ride on the superhero hype, with the upcoming releases of the Batman vs. Superman Collection and Captain America: Civil War Alter Ego Collection definitely pleasing fans of DC and Marvel characters. Feel invincible with the transformative power of film characters whilst donning Alter Ego training gear, to train with added conviction.
The Under Armour Spring/Summer 2016 Collection will be available at all Under Armour brand houses and shop-in-shops from February 2016.
Under Armour in Philippines (Brand Houses)
SM Megamall. Building A SM Mega Mall, EDSA Corner Julia Vargas Avenue, Mandaluyong, 1550 Metro Manila, Philippines
UP Town Center. 2nd, UP Town Center, Katipunan Ave, Quezon City, 1108 Metro Manila, Philippines
Bonifacio High Street. Bonifacio High Street 9th Avenue, Bonifacio Global City, Taguig,Metro Manila, Philippines
Friday, January 22, 2016
Top sprinter English Gardner doesn’t mince words: “I have to have my tights. Tights help keep you stabilized, [and yet] give you enough free flow of movement to have the power.”
A full-time training schedule, with the motivation of winning in Rio in her mind’s eye, keeps Gardner on the track all week, which means she relies on her tights to help stabilize sore muscles and aid recovery.
Taking Gardner’s insights as a starting point, Nike designers crafted tights to aid the linear motion of running and the muscles it engages.
Designers employed a slim cut to maximize compression provided by a lightweight, high-elastane Dri-FIT fabric that has ample stretch and retraction to smoothly adapt to the runner’s stride.
Notably, enhanced compression along the hip, thigh, calf and Achilles tendon boost muscle control. These compression zones are accentuated by screen-printed graphic lines, inspired by the flow of a track, that visually enhance the natural beauty of the athlete in motion.
Beyond Gardner’s immediate requests, designers solved for the needs of elite and everyday runners by adding an encased drawcord at the waist for a personalized fit, reflective details for low-light conditions and bonded ankle zips for easy on and off. A vapor-lined pocket for phones or keys sits on the back hip for men and at the center back for women.
From sprints to distance training, Nike Power Speed tights provide perfectly tuned performance support. Discover more information about Nike Men's and Women's training tights or shop the Nike tights collection at nike.com.
Friday, January 15, 2016
Weiss struck gold last year when the prestigious off-road triathlon race had its maiden run in Albay with the South African ace determined to set another coronation for himself with the world’s most perfect cone as backdrop.
Out to foil Weiss' bid are 2015 male pro third-placer Ben Allen of Australia, 2015 fourth placer Brodie Gardner also of Australia, Charlie Epperson of Guam, Joseph Miller of the Philippines and Michal Bucek of Slovakia, who are all returning to Albay.
The women’s pro crown, meanwhile, is up for grabs are 2015 winner Flora Duffy, the world titlist from Bermuda, has opted to skip this year’s event to concentrate on her campaign in the Rio Olympics.
Australians Jacqui Slack, the runner-up last year, and third placer Dimity Lee Duke head the contenders in the distaff side along with Mieko Carey of Guam, who placed fourth last time.
Pros Lizzie Orchard, Taylor Charlton, Cameron O'Neal, and Hsieh Chung Sing are making their debut in the 2016 edition of the event organized and produced by Sunrise Events, Inc. and backed by official venue partners Province of Albay, City of Legaspi, Municipality of Daraga, Bayan ng Sto. Domingo, Official Courier and Logistics Partner 2Go Express, Cetaphil, Columbia, Finisher Pix, Shotz Sports Nutrition, Timex, David’s Salon, Department of Tourism + Tourism and Promotions Board and media partner The Philippine Star.
The race tests the participants in challenging environs in courses around Mayon. The 1.5K swim starts in the shores of Lidong in Mayon Rivera, where the water is calm and deep and the sands are black. The 35K bike course features wide and open trails and provides breathtaking view of Mayon. It is a single loop point to point race passing through fire roads, grass roads, sands and rocky trails. The 10K run follows the ATV route in Mayon passing through rocky and sandy areas, river bed, and grasslands with the finish line set at the famous Cagsawa Ruins.
Wednesday, January 13, 2016
The Coca-Cola Cup, which piloted locally in Taguig City last November, aspires to bring about the same team spirit, friendship and respect that the Coca-Cola Cup has fostered among 1.4 million other teenage players in over 60 countries around the world since it started in Zimbabwe back in 1995. Over the past few weeks, Filipino youth have participated in a series of football clinics ran with the help of partners, Manila Electric Futbol Club, Inc. (MEFCI) and Dream Big Pilipinas Football Association (DBPFA).
Introduced in the Philippines last October, the Coca-Cola Cup continues to attract interest in the game among the pilot participants, including 300 youth aged 12-19 from public schools in Taguig and 80 physical education teachers/barangay sports officers.
From 300, the 36 best-performing players were trained further on the technical aspects of football and were given lessons in values formation. Inspiring young people to be active and healthy through their shared passion for the sport, the Coca-Cola Cup presents an opportunity to Filipino teens to pursue their football dream, and along the way, make new friends and learn to be part of a team.
The program opens big opportunities for the most promising players. By the end of the training program, select students will be invited into the Loyola Meralco Sparks FC Academy, should elite technical, tactical and psychological standards be met. A representative will also be selected to serve as an ambassador to represent the Philippines in the 2016 International Camp in France, along with the other Coca-Cola Cup football ambassadors around the world.
Globally, Coca-Cola supports over 280 active healthy living programs in 115 countries, and is committed to help individuals make informed choices on food consumption, proper hydration, and the benefits of engaging in different forms of physical activity. In the Philippines, its sports initiatives include Copa Coca-Cola, the Red Cross Million Volunteer Run, and the Coca-Cola PBA Youngstars.