Tuesday, August 30, 2016

Michael Phelps' Custom UA Shoes

Under Armour, the global leader in innovative performance footwear, apparel and equipment has taken footwear innovation to the next level. In March, the Brand introduced its first-ever 3D printed performance trainer, the UA Architech. The UA Architech is a 360-degree performance training shoe that features a functional 3D printed midsole and 3D ClutchFit auxetic upper design that creates a “super-hybrid” trainer. This performance trainer provides athletes with the ultimate stability and cushioning to take on the most intense workouts, and it’s travelling all the way to Rio on the feet of elite swimmer, Michael Phelps.

In addition to the state-of-the-art technology and custom color design, Michael’s footwear features a personal touch to provide an additional source of motivation as he heads into competition. His 3-month old son, Boomer’s footprint is printed on the insole of the shoe as a personal reminder that Boomer is with him every step and stroke of the way.

The innovative 3D printed midsole of the UA Architech was combined with a flow-molded 3D ClutchFit auxetic upper to provide athletes with a shoe that not only gives a locked-in, supportive feel, but also flexes and moves with the foot to provide a zero distractions experience. Add in the Brand’s unparalleled Charged Cushioning underfoot for responsiveness and comfort, and a thin rubber outsole for traction and you have Under Armour’s most elite performance trainer.

A new color of the UA Architech will be available as a limited edition offering to consumers this month on UA.com. The shoe, which retails for $299.99, was the first 3D printed performance trainer available to consumers. The first color was available in March and sold out in under 20 minutes.

Under Armour also geared Michael up with a custom pair of the UA Speedform Slingshot Running shoes in a limited edition red, white and blue colorway that also feature Boomer’s footprint. This innovative running shoe delivers zero distractions with a seamless, zonal compression, 3D knit upper and Under Armour Charged Cushioning. The limited edition color way is available on UA.com.

Monday, August 22, 2016

Heroes for Children Run 2016

UNICEF Celebrity Advocate for Children Anne Curtis calls on runners to join the second year of the Heroes for Children Run on September 4, 2016, Sunday, at the SM Mall of Asia grounds.

“I was deeply inspired by the support we received during last year’s run. From children with disabilities to serious runners, the public came together for a great cause. This year, I’m inviting everyone once again to be a hero for children. All proceeds will benefit UNICEF’s First 1,000 Days campaign for children’s health and nutrition needs,” says Curtis“

For 70 years, UNICEF has worked to improve the lives of the most disadvantaged, vulnerable, and excluded children around the world. Despite the many gains, the lives and futures of millions of children are still in jeopardy. In the Philippines, one out of three children under the age of five suffers from chronic malnutrition—the effects of which can be permanent, irreversible and even fatal after two years of age. UNICEF believes every child should have a fair chance at life,” UNICEF Philippines Country Representative Lotta Sylwander says

The First 1,000 Days programme focuses on prenatal and early childhood interventions to prevent undernutrition, including quality care for mothers, proper nutrition and complementary feeding, and life-saving treatment for severe acute malnutrition. The effect of good health and nutrition lasts well into adulthood and is key ingredient in breaking the cycle of poverty.

Last year’s run saw more than 3,200 runners raise Php 3 million for the benefit of the First 1,000 Days programme. This year, the event aims to attract more runners to raise funds for the campaign.

“We are grateful for Anne’s dedication and significant contributions in raising awareness and funds for children in need. Anne’s power lies in her sincerity and genuine passion in everything she does. Through her support, we will continue to make a huge difference for children in need,” Sylwander adds.

Fans who want to support Anne but cannot physically run or be present on race day may donate on her personal SimplyGiving fundraising page at www.simplygiving.com/event/HeroesforChildrenRun2016. Ms. Curtis was appointed as UNICEF Celebrity Advocate in November 2014.

In-store registration at the following Chris Sports outlets: SM Mall of Asia, SM Megamall, SM City North Edsa, SM City BF Homes, Glorietta, Market! Market!, Robinsons Place Manila, and UP Town Center (from August 15 to 28). The run is one of many activities slated in 2016 as UNICEF commemorates its 70th year helping to build a better world for every child.

The Heroes for Children Run 2016 is organized by Anne Curtis and co-presented by RunRio through the support of SM Mall of Asia, Cherry Mobile, Gatorade, Viva Artists Agency Incorporated, Toy Kingdom, Swatch, Eureka Home Appliances, Maynilad, Philippine Star, Good Housekeeping, Female Network, SM Cinemas, Nyxsys Philippines, Chris Sports, F1 Hotel & Resorts, Transprint Corporation, Microtel by Wyndham, Hisense/Devant, and Pacific Cross Insurance

To know more about the run and UNICEF’s programs, visit www.unicef.ph or call 758-1000 (Mondays to Fridays, 9:00 a.m. to 6:00 p.m.).

Friday, August 12, 2016

Under Armour Arrives at TriNoma

Regarded as the most innovative sports and fitness clothing line in the world today, Under Armour is extending its reach in the Philippines as it launches a new brand house in Metro Manila. Under Armour will formally open a branch at Level 3 of the TriNoma Mall in Quezon City today, August 12.

The grand opening event will be held tomorrow, August 13, with Philippine Basketball Association (PBA) superstars Asi Taulava and Jervy Cruz serving as special guests.

Taulava, a Filipino-Tongan cager who has been strutting his wares on the PBA court for 16 years in five different teams, copped the league’s Most Valuable Player trophy in 2003 and led the Talk 'N Text Tropang Texters to the All-Filipino Conference title in the same year.

Known by his moniker “The Rock” due to his prowess in the shaded lane, Taulava likewise represented flag and country in international competitions as he suited up for the Philippine national team on several occasions. And now, he is currently the starting center of the NLEX Road Warriors.

Meanwhile, Cruz rose to prominence in the collegiate ranks when he steered the University of Santo Tomas Growling Tigers to the UAAP Promised Land in 2006.

Proving that skill could topple height, Cruz managed to elevate his on-court stature as a legitimate inside threat in his first few years in the PBA , now part of the most prominent PBA team in the country- Ginebra.

Taulava and Cruz will be offering a special treat to Under Armour aficionados as both men are slated to conduct a basketball clinic on August 13, 4:00pm, at the TriNoma activity center.

Aside from Taulava and Cruz’s free basketball workshop, Under Armour fans will also be given a chance to unleash their inner Stephen Curry with the UA Basketball Shootout Challenge, where qualified contestants will go head-to-head by showcasing their three-point shooting skills.

In order to join the basketball clinic and UA Basketball Shootout Challenge, a single receipt purchase of at least P2,000 from August 12 to August 13 at the Under Armour TriNoma brand house will earn an exclusive pass to the festivities and a chance to take home awesome prizes.

Under Armour’s TriNoma brand house, the sporting apparel’s fifth branch in the Philippines and fourth in Metro Manila, is expected to have the top-of-the-line Curry 2.5 and the highly-acclaimed UA Charged Bandit 2 on its shelves.

Designed for NBA’s most prolific point guard, Curry 2.5 is molded in synthetic upper that is wrapped closely around the foot for a lightweight and precise fit.  In addition, Curry 2.5 has an external PU shell that provides durable support and structure as well as an external shank and heel counter that delivers locked-in stability through heel, arch and forefoot to maintain balance.

Make sure to follow Under Armour Philippines via @underarmourph on Instagram and Twitter as well as Facebook atwww.facebook.com/underarmour sea.
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