Tuesday, September 7, 2010

Merrell plus Vibram equals Barefoot Collection

Saw this on their blog -- Merrell® is proud to announce a new partnership with Vibram®; exclusively collaborating to introduce a complete Barefoot Collection of shoes in the outdoor category.  Basically, we’re putting together a collection of minimalist, lightweight, versatile and efficient footwear that will be available in February 2011; an entire category of barefoot shoes that lets your feet lead you into your outdoor passion of choice

As I've said, the barefoot revolution is coming.  The big boys in the shoe industry is now seeing the new wave of runners.  I am so excited that collaborations like this are happening and I hope it continues and create the much needed ripple effect in the marketplace.  This will also help stir up the pricing scheme of Feelmax, Terra Plana and the like.  Talk about shelling out $80 (roughly P3,600) for a pair of shoes that has less materials versus the regular ones and no technology used

Here's what we can expect

Merrell Barefoot Collection: Let your feet lead you


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