Monday, June 23, 2014

Help Give Shoes Advocacy

The National MILO® Marathon is the biggest running event in the country, with an immense popularity that has attracted runners from all age groups to participate, including children. However, a lot of driven young runners don’t have shoes. Imagine seeing a little boy run kilometer after kilometer of rough cement barefooted. This moving scene inspired MILO® to make this year’s run more meaningful, by giving out running shoes to deserving public school children.

The root of this advocacy lies in MILO®’s belief that they are not just providing children with running shoes, but are giving them something that they can wear to school, for sports and other activities. It’s definitely a step to help them reach their true potential and be the best that they can be. In 2010, the National MILO® Marathon provided 4,200 running shoes to public school children nationwide with the “Help Give Shoes” advocacy. Since its conception, MILO has donated a total of 34,200 pairs of shoes across the country.

The running event continues the advocacy with an aim to donate 160 pairs of running shoes to 100 students in 100 schools in select Typhoon Yolanda-hit cities —amounting to 16,000 more pairs of shoes and dreams fulfilled. In the same way that Nestle has been a part of Filipinos lives throughout generations, the National MILO Marathon invites Filipinos to be part of the cause to help make the shoe-less child today a champion tomorrow.

Php 10 from every registration fee will be allotted to the advocacy. MILO will then match the proceeds and work with the Department of Education to select 16,000 public school student beneficiaries in Tacloban, Ormoc, and Eastern Samar cities. MILO aims to reach its 50,000 advocacy mark by the end of the 38th marathon season.

Saturday, June 21, 2014

One Child, One Sport Campaign

Leading beverage brand MILO today announced its partnership with the Department of Education (DepEd) for the One Child, One Sport campaign. One Child, One Sport will enable closer collaboration between MILO and DepEd as it consolidates their new and existing sports programs under one umbrella campaign. Anchored on the thrust to build a nation of champions, the program seeks to empower, mobilize, and inspire both the youth and their educators through sports and proper nutrition.

According to the 2011 Updating of Nutritional Status of Filipino Children conducted by the Food and Nutrition Research Institute (FNRI), with the rise of interactive technology, children are becoming less engaged in physical activities that enable them to lead a well-rounded lifestyle. Concurrently, households have less time to prepare healthy meals that support overall wellness due to work and other factors.

“We are working closely with DepEd to raise awareness about the value of physical education and sports in bringing a wealth of physical and mental benefits and teaching life values that prepare schoolchildren for a successful adulthood,” says Nestle Philippines Beverages Business Executive Manager Sherilla Bayona. “One Child, One Sport is a program that encourages children to get into an active and healthy lifestyle and eventually lead them to sports.”

Bayona adds that providing access to physical education and various sports disciplines will not only shape the country’s budding athletes, but will also address the right of every Filipino child to learning opportunities for a better future. MILO and DepEd seek to engage 15 million schoolchildren aged 7 and above to become active and healthy champions by 2017.

MILO and DepEd will implement One Child, One Sport across ongoing and new sports programs in public schools in the country. One example of how OCOS will leverage existing MILO sports programs is the National MILO Marathon, which will continue to engage DepEd through its short distance race categories and the Help Give Shoes Advocacy.

Monday, June 16, 2014

Jojo Lastimosa in Jr NBA Vietnam

Alaska Milk Power Camp Director and Philippine basketball legend Jojo Lastimosa joins the National Training Camp of the Jr. NBA Presented by Dutch Lady Vietnam to be held July 13 to 15 at Ho Chi Minh City, Vietnam. Dutch Lady and Alaska Milk Corporation are both under the FrieslandCampina family.

Lastimosa will be the lead assistant coach of basketball operations specialist for NBA Asia Chris Sumner who will run the camp. "It’s a great opportunity for me to be able to share my knowledge of the game once again not only with my countrymen but now outside of Manila. I'm not only representing Alaska Milk, I'm also representing the Philippines. I'm aware that we have Filipino players playing for Vietnam but being able to teach there firsthand is awesome," said Lastimosa.

"My role in Vietnam will be the same as in the Jr. NBA in the Philippines. I will help organize the camp and teach the local coaches on the skill stations. The objective is the same in all Jr. NBA camps: to find the best 10-14 year old players. But the most important part really is making the Vietnamese aware of how beautiful this game of basketball is," said Lastimosa.

The NBA’s international youth development program aims to promote participation in the sport of basketball, improve child fitness and teach the public the importance of proper nutrition especially of drinking milk.

According to the 7th National Nutrition Survey done by the Food and Nutrition Research Institute and the Department of Health, obesity is increasing with nearly two out 10 children considered as overweight. Through the program, Alaska leads in promoting a healthy lifestyle, especially among children, through regular sports activities and proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink.

The basketball clinics in Vietnam have already selected the top 40 boys and 24 girls, aged 10 to 14, who will participate in the National Training Camp. The camp will be attended by Boston Celtics center Kelly Olynyk who will teach the game in the NBA Cares community outreach. The camp covers a three-day intensive training schedule and will culminate in the selection of 14 boys and girls who will be named as the inaugural 2014 Jr. NBA Presented by Dutch Lady Vietnam All-Stars.

Saturday, June 14, 2014


The MILO® Marathon is the longest-running and most-attended marathon in the Philippines. Since its inception in 1974, more and more people have joined, making it MILO®'s biggest and grandest sports event. Every year, more and more participants run different distances, supporting MILO®'s mission to build a nation of champions!

Registration Fee
42km - P750
21km - P630
10km - P530
5km - P110
3km - P80
Note: Plus one (1) MILO 300g empty pack

Registration Sites
Toby's MOA
Toby's Shangrila
Toby's SM North Edsa
MOVE (BHS, near track 30th)

Assembly Time and Gun Start
42km - 3AM
21km - 430AM
10km - 5AM
3km - 530AM
5km - 535AM

Marathon Qualifying Time
18-34 >> 3 hrs 55 mins (men); 4hrs 30 mins (women)
35-39 >> 4 hrs 00 mins (men); 4hrs 35 mins (women)
40-44 >> 4 hrs 05 mins (men); 4hrs 40 mins (women)
45-49 >> 4 hrs 10 mins (men); 4hrs 45 mins (women)
50-54 >> 4 hrs 15 mins (men); 4hrs 50 mins (women)
55-59 >> 4 hrs 20 mins (men); 4hrs 55 mins (women)
60-64 >> 4 hrs 25 mins (men); 5hrs 00 mins (women)
65-69 >> 4 hrs 30 mins (men); 5hrs 05 mins (women)
70-up >> 5 hrs 40 mins (men); 5hrs 50 mins (women)

Thursday, June 12, 2014

White Flower Run 2014

White Flower rebrands itself as a sports liniment providing comfort and quick ease of pain better than any other product in the market. To begin, WF will be challenging participants with a – 21K Race and side events 16K, 10K and a 5K

The 21K is not the usual 21K race. There are special awards waiting for the individual and for the team. Individual participants can get a chance to win not just the over-all awards but also:
  • 2KM Challenge – be the first to reach 2KM
  • 5KM Challenge – be the first to reach 5KM
  • 10KM Challenge – be the first to reach 10KM
  • 16KM Challenge – be the first to reach 16KM
  • King of the Hill – be the first to climb up Kalayaan Fly-over

Where: Bonifacio Global City
When: Aug. 17, 2014

Registration Fee
21K – 1000 Php
10K – 700 Php
5K – 500 Php
3K – 400 Php

Registration Venue
Chris Sports SM MOA
Chris Sports SM North Annex
Chris Sports Market
Chris Sports SM Megamall
Chris Sports Glorietta 3

Singlet Design

Assembly Time and Gun Start
21km - 3AM - 4AM
10km - 4AM - 5AM
5km - 5AM - 530AM
3km - 5AM - 540AM

Race Map/Race Route

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