Sunday, June 14, 2015

RUPM 2015: Rousing the ferocity of the progressive athletes

As the year crosses its halfway mark, Unilab Active Health (ULAH) is blazing the trail anew towards empowering progressive athletes to exceed their limits and perform better as preparations for the Run United Philippine Marathon (RUPM)—the third leg of this year’s Run United Series—get underway.

Aiming to bring the pursuit sports excellence of every progressive Filipino runner to the next level, ULAH has developed a holistic, system integrated approach to help the progressive athletes go beyond their limits, taking inspiration from four (4) key pillars: events, training, nutrition, and gear.

For RUPM 2015, ULAH will be hosting a three-day race kit claiming expo at One Esplanade in Mall of Asia from October 1 to 3, three days before the actual race day. During the event, RUPM racers will enjoy a host of exclusive perks, freebies, and discounts from participating exhibitors, as well as racing tips and advices from coaches and sports science experts.

It has been a known practice for ULAH to enhance the runners’ race experience in every Run United series since dominating the running scene four years ago. From having an exclusive lane in 2012, a tunnel finish in 2013, and a red carpet finish last year, this year’s RUPM leg will feature a start and finish area at One Esplanade, where finishers of the 42-kilometer category can savor their victory by concluding their race on a red carpet lane.

Adding to the excitement for the upcoming test of skill and endurance will be the RUPM Mentorship Kit, a level up of what ULAH gave RU2 participants. This specialized training kit will include a customized Exceed Yourself Training Plan, a comprehensive training plan created by Coach Ani de Leon-Brown—the fastest Filipina Ironman, and member and coach of Team Unilab Active Health—now integrated with a nutrition that’s designed to help runners achieve target finish more efficiently.

“This guide is a step-by-step, day-to-day progressive activity plan that will guarantee the progressive athletes a stronger finish time, provided that they religiously follow every aspect of the entire module,” says Alex Panlilio, ULAH Head and Operating Vice President. “Using the concepts from this training plan, you’ll know when to push harder, take a long run, work on cross-training, or load on a power run, as well as understand the significance of relaxation and proper recovery techniques.”

Aside from this, RUPM participants will also have the chance to don their own personalized race bib during the race, a treat that serves as a runner’s swag during the race and a valuable badge of honor post-race. Also included together with the bib in the RUPM mentorship kit meant to be taken daily: a pack of three capsules of Enervon Activ to help build stamina and keep them training and performing at an optimal level, a pack of the new Active Health Carbgel for energy that lasts during workout, and an individual sachet of Enervon HP Recovery Drink for use after a training session for faster recovery, helping athletes bounce back before laspag attacks. This is ULAH’s complete sports nutrition system that can help the progressive athlete achieve his personal best.

“At the end of the day, our goal is to help our participants become a better version of themselves, all while having fun. This personalized badge will be something to remind them of their feat of exceeding their limits and breaking boundaries,” notes Panlilio.

An evolution of mentoring
Another prominent innovation to the upcoming RUPM will be the addition of pacers during the race day to ensure that every progressive athlete’s quest to exceed their limits will be challenging yet enjoyable.

The ULAH website ( has also transformed from being an events-based information platform to becoming a tool that progressive athletes can use to become better, more competitive athletes. “We are dedicated to understanding the needs of the progressive athlete and together, we strive to act as mentors in helping them become better versions of themselves,” Panlilio explains.

“We are very excited to be a part of Run United Philippine Marathon says Jan Catherine Sy, Director of Business Development for One Esplanade. With new innovations, this year is sure to bring out the best in the athletes, inspiring each to reach their goal.”

Online registration for RUPM 2015, slated on October 4, 2015, will be opening at a much earlier date to ensure that participants get their preferred singlet and finisher’s shirt sizes (register before August 15, 2015 to get a guaranteed singlet and finishers’ shirt size). Priority online registration will start by June 12 for registered 21km finishers from both RU1 and RU2 and will then be open to the public, both online and in-store (selected Toby’s and Runnr outlets), beginning June 19.

New Active Health apparel collection will also be available during the three-day race expo, happening from October 1-3 also at One Esplanade.


Post a Comment

Related Posts Plugin for WordPress, Blogger...