Thursday, October 29, 2015

3D-Printed Performance Footwear

adidas recently unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. The 3D concept is part of the ‘Futurecraft series’, a forward-looking initiative that places open source collaboration and craftsmanship at the heart of design to drive innovation across all elements of production.

In its 3D concept, which provides the ultimate personalized experience for all athletes, adidas created a unique combination of material and process. The production breakthrough will take the running shoe standard to the next level, offering unprecedented individualized support and cushioning for every foot, to enable athletes to perform at their best.

Imagine walking into an adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – this is the ambition of the adidas 3D-printed midsole. Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Linked with existing data sourcing and footscan technologies, it opens unique opportunities for immediate in-store fittings.

Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete,” said Eric Liedtke, Executive Board Member of adidas AG, responsible for Global Brands.

The Futurecraft 3D story is the first chapter of the adidas Futurecraft series, which demonstrates the brand’s commitment to innovating throughout all areas of production.

Futurecraft is our sandbox. It is how we challenge ourselves every day to explore the boundaries of our craft. Driving material and process innovation, bringing the familiar into the future. Marrying the qualities of handcrafting and prototyping with the limitless potential of new manufacturing technologies. Futurecraft is stripped back – fast, raw and real – it is our approach to design,” said Paul Gaudio, Creative Director, adidas.

True to the Futurecraft vision of creative collaboration, Futurecraft 3D is possible through an open source partnership with Materialise, a pioneer and leading specialist in 3D printing. The Futurecraft initiative will announce more groundbreaking design innovations in the coming six months and further support adidas’ ambition to be the best sports brand in the world.

Monday, October 26, 2015

Exercises for IT Band Syndrome

After a long-distance race, the outside my left knee would always swell and painful. Iliotibial Band Syndrome (ITBS) is one of the most common overuse injuries among runners. Instead of shelling out hard-earned money for myotherapy every month, I recommend that you strengthen your glutes and hips. Personally, I already started doing this routine last week.  Looking forward for a quicker recovery in the coming races

Remember these pointers:
  1. If you currently have ITBS, perform this routine every other day.
  2. Modify the number of reps or take extra time in between exercises (if necessary).
  3. This workout can also be done weekly (for injury prevention purposes) if you don’t have ITBS.
  4. Start with low resistance bands and move to a higher resistance when it becomes too easy.


Friday, October 23, 2015

SunPIOLOgy Run 2015

Objective: To create a unique obstacle run with emphasis on the FUN that would highlight the theme “Kick Diabetes”. To gather families, friends, groups in one event for a cause and to promote a healthy lifestyle.

What: Sunpiology 2015 | #KickDiabetes Run
When: November 28, 2015 (Saturday)
Where: McKinley West, Fort Bonifacio
Time: 4pm to 9pm

Charity: International Studies for Diabetes Foundation Inc. (ISDFI), Hebreo Foundation and Lingkod Kapamilya

Registration Fee
500m dash for kids-PhP350
1km (Golden K – 50y/o+) - PhP400
5km-PhP 800

In-store Registration
RUNNR Bonifacio High Street
RUNNR Trinoma
Toby's Robinsons Galleria
Toby's Mall of Asia

Online Registration

Singlet Design

Race Map / Race Route

Race Obstacles

Wednesday, October 21, 2015

Rexona Fitness Festival 2015

As a brand synonymous with superior performance and freshness, for 5 years, Rexona has been hosting the already-iconic Rexona Run – combining running with fitness, fun, and music. This year, Rexona refreshes its annual fitness event and takes it to the next level to celebrate inclusivity and diversity with the first ever Rexona Fitness Festival, or the RXN FitFest on November 14 at the SMX Mall of Asia Hall 1.

This year, the number one deodorant in the world collaborates with the top fitness clubs in the country for a one-of-a-kind fitness event that offers different ways for people to get fit and stay fresh as they move.

Rexona is collaborating with three of the top fitness clubs for the RXN FITFEST to bring you the best and most fun workouts offered in the Metro: 360 Fitness for Circuit Training, Plana Forma for Yoga Cardio and Fitness First for Body Jam.

Led by top trainers and dedicated Fitness Squads, participants in the Rexona Fitness Festival will have access to workouts designed exclusively for the RXN FIT FEST. Rexona combines three of the most popular workouts by the leading fitness gyms in the Philippines for diverse impact and maximum results.

To kick off with a good warm-up, Plana Forma brings your heart rate up with their cardio-infused yoga workout that stretches the limits of flexibility and balance with Gretchen Ho, Kryz Uy and Nicole Andersson as members of their Fitness Squad. For high intensity, 360 Fitness, together with its Fitness Squad members Dominic Roque and Janina Manipol, will lead in a 60-minute circuit training class designed to enhance strength and awareness of the body. Finally, Fitness First will get the party started with a dance-heavy workout that challenges coordination and stamina.

For one day each week for the first 3 weeks of October, each fitness gym will be hosting their own fitness party at one of their main branches that give fitness enthusiasts a sneak peek of what to expect during the main event to be held at SMX in Mall of Asia on November 14.

The Fitness Festival itself will feature classes from each of the 3 partner gyms. Participants can either sign up per class for as low as PHP300, or get the all-day festival pass that gives them access to all 3 classes at only PHP750. All participants will be receiving festival kits specialized per class with lots of freebies!

So start stretching those muscles and get those juices flowing as Rexona presents an unforgettable day of fitness and fun. Get fit and stay fresh as you move at the RXN FIT FEST. Get your passes now at any SM Ticket outlet or buy online at

Monday, October 19, 2015

39th National MILO Marathon Tagbilaran

Emmanuel Comendador and Mereeis Ramirez proved that the rains were not much of a challenge as they clinched the top spots of the 21K centerpiece event of the 39th National MILO Marathon Tagbilaran leg on Sunday. About 6,400 runners graced the capital city of Bohol and shared their love and passion for running.

Comendador is no stranger to winning in his home city. He recorded back-to-back wins in 2013 and 2014. This year, the 26-year-old Boholano nabbed his third straight win with a time of 01:15:24, beating Chobie Dueñas (01:22:10) who placed second, and Candelario Logroño (01:22:12) who finished third.

In the distaff side, Ramirez, a 36-year-old full time runner from Dumaguete, triumphed with a time of 01:44:57. Contenders Mary Jane Balazuela (01:51:41) and Rhodora Oporto (01:55:50) were relegated in second and third place, respectively. Ramirez is also a consistent winner in the MILO Marathon. Her most notable wins are first place in Dumaguete in 2013, and second place in Bacolod in 2014.

Both Comendador and Ramirez encountered some roadblocks early on in their training. Comendador was only able to train twice a week due to his busy schedule as a graduating Marine Engineering student of the Philippine Military Institute of Bohol. Meanwhile, Ramirez had to take care of her sick four-year-old daughter and was unable to focus well in her preparations.

During the race, the two were also faced with tests. "I felt cramps in the last 5K of the race, shared Ramirez. "I had to stop and stretch because of the pain, but thankfully I was able to get over it and I pushed on to win.” Comendador, on the other hand, got a stomachache at the 11K mark. “My stomach reacted because it suddenly rained. I also felt exhausted due to the lack of training,” shared Comendador. “I’m graduating this month, so I will have more time and focus for training. I will persevere to do well to achieve a top 10 finish in the finals.”

The National MILO Marathon is not only a breeding ground for local talents but also a program that empowers underserved children nationwide. With the support of the Department of Education and the National MILO Marathon runners, MILO’s Help Gives Shoes advocacy will provide 10,000 underprivileged youth with brand new running shoes this year. MILO is working with DepEd in the selection of deserving public school student beneficiaries.

The race will resume in Cebu (October 11), before heading to General Santos (October 18), Davao (November 8), Butuan (November 15), and Cagayan De Oro (November 22). The National Finals will be held on December 6 in Angeles, Pampanga.

Saturday, October 17, 2015

ActiveHealth Carbgel Now Available Online!

Carbgel is an energy gel packed with a specialized combination of quick-acting and long-burning carbs, to help sustain your energy during training or race. Carbgel comes in a palm-sized pack in gel format that’s easy to bring and easy to consume. Take one sachet of Carbgel 15 minutes before training or race and take another one for every hour of activity. Though not necessary, it is recommended to take Carbgel with water.

Thursday, October 15, 2015

Cobra Ironman 70.3 Asia-Pacific Championship 2016

Regular slots for the Cobra energy Drink Ironman 70.3 Asia Pacific Championship 2016 got sold out in 28 minutes beating its own record of 40 minutes for the 2015 edition. Definitely a heart rising moment for all triathletes who registered at the Cebu Provincial Capitol this morning when they all converged over breakfast sponsored by Alaska Milk Corporation. Watch out for updates as triathletes start their journey to the Cobra energy Drink Ironman 70.3 Asia Pacific Championship 2016 race.

For more information about the IRONMAN 70.3 Asia-Pacific Championship, please visit Follow us on, @cobraironman703 on Instagram, @CobraIronman703 on Twitter for updates. Tag us at #cobra703apac; #ironman703philippines; #IM703ceburegistered; #ironmanmorefun; #IM703APAC2016

Tuesday, October 13, 2015

Last: An Untold Runner's Story

History hails the victor but runners who tackle races for pride and personal goals, rather than pace, are rarely recognized. As Fall marathon season is upon us, a new Nike Running film, Last, celebrates not only the last athlete who crosses the finish line, but also the imperfect journey of every runner. Anyone can be a runner; all you have to do is run.

All runners can take on their own challenges with Nike+ Run Club (NRC). NRC embodies Nike's commitment to serve runners of all ability levels — whether they are attempting their first, fastest or farthest run — by offering access to physical and digital running sessions, in-store services, personal coaching and a motivating community.

Sunday, October 11, 2015

39th National MILO Marathon Bacolod

Philippine Navy member Rene Herrera and full time runner Jennylyn Nobleza led the pack at the Bacolod leg of the 39th National MILO Marathon on Sunday. The country’s most prestigious footrace saw 10,400 runners answer the starting gun in the festive streets of the City of Smiles.

Being NMM regulars for years, Herrera and Nobleza used their experience to their advantage to clinch the top spots of the 21K centerpiece event. In the men’s division, Herrera clocked in at 01:14:12, relegating Maclin Sadia (01:15:04) to second place and Jason Agravante (01:16:41) to third place.

Herrera, a five time SEA Games gold medalist, represented the Philippines in Athletics at the 2012 London Olympics and made his debut at the 5000 metres race. He has been running since he was in high school, and started joining the MILO Marathon in 1996. In 2001, the 36-year-old Guimaras native won first place in the 42K event of the MILO Marathon Manila leg. He also joined Coach Jim Saret as an assistant coach in the MILO R2-APEX Running Clinics last year, helping fellow runners prepare for marathons. “The lessons in the MILO R2 running clinics also helped me improve my performance in running,” shared Herrera. “My experience as a coach was also a learning experience for me, and to this day, I use all the techniques I gained from the clinics as I prepare for running events, especially the MILO Marathon.”

In the distaff side, Nobleza posted a time of 01:34:23, besting her rivals Stephanie Cadosale (01:38:15) and Helen Ison (01:46:32) who followed in second and third place, respectively.

Nobleza, a 28-year-old from Negros Occidental, started her foray into running by leisurely jogging with her best friend who encouraged her to join races. She then realized her potential and pursued her passion for running. In 2014, she won second place in the 42K event in the Manila leg of the MILO Marathon, but she was unable to join the National Finals. This year, she is determined on training well for the grand finale in December. “I feel like I’ve lost a chance to prove myself, since I didn’t join the finals last year,” said Nobleza. “Hopefully, with the right training and focus, I will able to secure a good finish.”

Meanwhile, eight promising young athletes from Education and Training Center and School 1 swept the top ranks in the 3K female race category. Under the mentorship of one of the team’s coaches, Frank Echevarria, the girls from ETCS-1 took eight out of ten gold medals of the 3K race. This is the first time the triathlon group competed in the National MILO Marathon. “Our girls follow a strict training regimen,” Coach Frank said. “As a first-time contender of the MILO Marathon, they really put their hearts on this one so they can compete at their best,” he continued. The young girls do a full-week schedule of workouts, long runs, cycling and swimming. Most of the budding champions of ETCS-1 are on their seventh grade of high school, and for them, being an athlete has been an integral part of their development as students. “As young as they are, they are physically fit and mentally sound because of sports,” Coach Frank reiterated. “The values they get from sports allowed them to be better in academics as well,” he said.

The National MILO Marathon is not only a breeding ground for local talents but also a program that empowers underserved children nationwide. With the support of the Department of Education and the National MILO Marathon runners, MILO’s Help Gives Shoes advocacy will provide 10,000 underprivileged youth with brand new running shoes this year. MILO is working with DepEd in the selection of deserving public school student beneficiaries.

The race will resume in Tagbilaran (October 4), before heading to Cebu (October 11), General Santos (October 18), Davao (November 8), Butuan (November 15), and Cagayan De Oro (November 22). The National Finals will be held on December 6 in Angeles, Pampanga.

Saturday, October 10, 2015

Runner's Trots

In different countries, runners have long expressed the ups and downs they would experience while running. Bill Rodgers, the former American record holder and USA Track and Field Hall of Famer, once said, "More marathons are won or lost in the porta-lets." This is because 60% of distance runners experience stomach or bowel distress during a run - whether it is an actual race or training - with the percentage increasing with longer distances. This is what's called the "Runner's Trots."

This can be caused by several factors, the most common of which is the intake of food and liquids even a day before the run. However, this does not mean that you'll be able to avoid a bathroom break just by correcting your meals and adjusting your morning routine, because the actual run may also cause mechanical trauma, peristalsis or ischemia.

  • Mechanical trauma is caused by the simple jostling of the substances toward the exit due to the up and down motion of running
  • When engaging in active sports, our bodies produce an enzyme that speeds up peristalsis (muscle contractions in the digestive tract) and transit time of fecal content in the intestine
  • Lastly, when running, the blood that normally goes to the intestines is diverted to the working muscles, which sometimes result to unwanted bathroom visits

Runner's trots can hit you anytime but the good news is - this can be avoided by doing some adjustments -
  1. Be vigilant about the food you eat (ie limit high fiber food intake)
  2. Be aware of your bowel habits
  3. Practice the amount of fluids you drink during training to improve your comfort with fluids in your stomach and avoid dehydration
  4. Take Diatabs 1 hour before your race/training to prevent bowel movement during your run

Tuesday, October 6, 2015

Alaska Milk bags Silver in prestigious Asia Awards for Brand Advocacy

Truly world class. The “Nutrition. Action. Champion.” program of Alaska Milk received international recognition for excellence when it won the silver medal in Best Use of Brand Advocacy during the 2015 Loyalty & Engagement Awards in Singapore last Aug. 13 at the Shangri-La hotel, Singapore.

The “Nutrition. Action. Champion” program was cited from among cutting-edge work across the region with 22 entries from Asia Pacific, South Asia and ANZ during the third edition of Loyalty & Engagement Awards, which was its biggest ever.

Through the “Nutrition. Action. Champion” initiative, Alaska Milk rallies Filipino children to an active lifestyle, promotes good nutrition and instills the values of discipline, determination, hard work and teamwork for them to become champions in whatever they do.

The sports activities are developed, organized and sustained by Alaska Milk and its agency partners TBWA\SMP, OPEN and Partners, and M2M Advertising Phils. Alaska Milk has one of the biggest year-long sports programs in the Philippines- with more than 60 events, six different sports (basketball, volleyball, football, triathlon, cycling and running), and more than 20,000 participants nationwide.

The Loyalty & Engagement Awards support Marketing magazine’s mission of elevating marketing standards and practices in the region with focus on customer loyalty and engagement.

Thursday, October 1, 2015

Heroes For Children Run 2015

UNICEF Celebrity Advocate for Children Anne Curtis launches the ‘Heroes for Children Run’ for the benefit of children most in need, especially in their first 1,000 days of life.

The run, slated for 25 October 2015 Sunday, at the SM Mall of Asia grounds, is the first major fundraising initiative by Anne Curtis since UNICEF appointed her as Celebrity Advocate last March. “I am very much invested in health and fitness. I thought a benefit run that demonstrates health and wellness is a great way to raise resources to support children to have the best start in life! Proceeds from the run will help fund UNICEF’s ‘1,000 Days of Life’ campaign,” said Curtis.

UNICEF and partners launched the ‘1,000 Days’ campaign through a series of legislative advocacy forums with the House of Representatives and the Senate last July. The central theme is, ‘Ensuring the Right Start to Life through Optimal Maternal and Child Nutrition: Building a Stronger Nation’.

“In the Philippines, at least 3.4 million Filipino children are stunted. Under nutrition accounts for over half of the 95 daily under-five child deaths. The ‘1,000 Days’ campaign will focus on much needed health and nutrition support in the critical first thousand days of the life of a child: from conception through pregnancy, to childbirth, and through to the child’s second year and beyond,” said UNICEF Country Representative Lotta Sylwander.

“UNICEF greatly appreciates Anne’s initiative to raise funds to support the critical needs of young children’s health and well-being. She is personally leading this event and has mobilized her own networks and resources to make it happen.” Added Sylwander, “I accompanied Anne on her first field visit with us. She is committed not only to learn, but also to contribute in changing the lives of the Filipino children for the better. Her popularity and large fan base is an asset in drawing due attention to the needs of Filipino children.”

The run will feature a 500-metre dash for kids (age 12 and below); 5k, 10K, and 21K.

Online registration for the Heroes for Children Run is open at until 11 October 2015. In-store registration will run from 23 September to 21 October 2015 at the following Chris Sports outlets: SM Mall of Asia, SM Megamall, SM City North Edsa, SM City BF Paranaque, Glorietta, and Market! Market!

Organised through running partners Leadpack and, the Heroes for Children Run is presented through the support of SM Mall of Asia, PSBank, Double Dragon Properties Corporation, Enervon, SM Accessories, Belo Essentials, Cherry Mobile, Jack ‘n Jill, Toy Kingdom, SM Cares, Philippine Star, Nyxsys Philippines Inc., Chris Sports and Discovery Suites.

To know more about the run and UNICEF’s programs, visit or call 758-1000 (Mondays to Friday, 9:00 a.m. to 6:00 p.m.).
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